British Cycling criticised after announcing Shell sponsorship and climate-aware initiatives

1 year ago 63

British Cycling has been accused of getting progressive successful "greenwashing" aft announcing an eight-year sponsorship woody with lipid elephantine Shell.

The concern volition bring "wide-ranging enactment and investment", says British Cycling.

This see initiatives to marque cycling much accessible for disabled radical and people a 'net-zero' status.

But biology campaigners accidental the "disappointing" determination is "cynical PR" to amended Shell's reputation.

Greenpeace UK argumentation manager Dr Doug Parr added: "The thought of Shell helping British Cycling scope nett zero is arsenic absurd arsenic beef farmers advising lettuce farmers connected however to spell vegan.

"After being booted retired of museums and different taste institutions, Big Oil are looking astatine sports arsenic the adjacent frontier for their brazen greenwash. But their purpose hasn't changed - to distract from the inconvenient information that the fossil substance manufacture is making our satellite uninhabitable."

Friends of the Earth campaigner Jamie Peters said: "Cycling is the epitome of environmentally affable travel. It's profoundly disappointing that UK Cycling [sic] could deliberation it's due to spouse with a fossil substance giant.

"Shell is continuing to put billions successful lipid and state projects, portion utilizing cynical PR initiatives similar this concern to effort to greenwash its harmful activities."

British Cycling main enforcement Brian Facer, said: "We're looking guardant to moving alongside Shell UK to widen entree to the sport.

"We privation to enactment our elite riders and assistance our organisation and athletics instrumentality important steps towards net-zero - things we cognize our members are incredibly passionate about."

The concern brings an extremity to the eight-year woody with banking elephantine HSBC.

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