BuzzFeed’s Rise to Internet Phenomenon Examined in Documentary From Bright West Entertainment, Campfire Studios (EXCLUSIVE) - Variety

BuzzFeed, the net quality tract that popularized the listicle and broke large governmental and amusement news, is the taxable of an upcoming documentary from Kelsey Darragh, a erstwhile staffer and filmmaker.

The film, which is presently successful production, is backed by shaper and financier Bright West Entertainment, which antecedently made “Subject” and “Sirens.” The institution has partnered with the Emmy Award-winning accumulation squad at Campfire Studios, makers of Hulu’s “WeWork” and HBO Max’s “Low Country,” connected the project.

The filmmaker accidental they program to way BuzzFeed’s “rapid ascent and dominance successful the aboriginal days of viral video,” but it’s not each clicks and soaring traffic. The movie volition besides look astatine the “chaotic and often criticized workplace environment” astatine BuzzFeed. The institution went nationalist successful 2021 and its banal has had plummeted much than 80% since then.

The movie has a idiosyncratic connection. Darragh, the shaper of an upcoming documentary feature “Rehumanize,” is besides a erstwhile BuzzFeed improvement spouse and producer.

“I’m hyped to link with my erstwhile colleagues and delve into the glory days of BuzzFeed – including what happened erstwhile the buzz wore off,” said Darragh. “Our clip determination was precise overmuch a portion of net past and who amended to archer the communicative than those who lived done each of the ‘LOL’ and ‘WTF’ moments? I’m anxious to stock perspectives from some down and successful beforehand of the camera, and to enactment with Campfire and Bright West to bring the information to life.” 

The documentary volition diagnostic interviews with “born-on-BuzzFeed” net faves Curly Velasquez, Essence Gant and Jazzmyne Robbins, erstwhile BuzzFeed News Editor-In-Chief Ben Smith, erstwhile Head of Social Media & Publishing Maycie Timpone, erstwhile Senior Editor Sam Stryker and erstwhile Head of Video Ella Meilniczenko, among different insiders.

Campfire CEO Ross Dinerstein and Bright West President Alex Lieberman, who is financing the project, are producers; Campfire’s Rebecca Evans, Ross Girard and Mark McCune service arsenic enforcement producers.

“Most start-ups motorboat with the champion of intentions and, arsenic a chap entrepreneur, I often find myself looking astatine what worked and what didn’t, and asking ‘why?’ said Dinerstein. “Plus, immoderate accidental to research the intersection of concern and popular civilization instantly piques my interest.” 

Added Lieberman, “Like everyone else, I was captivated by BuzzFeed and what it indispensable person been similar to enactment determination during the tallness of their influence. I can’t hold for Buzzfeed’s eventual recap of the ‘16 Most Iconic Moments’ from the caller documentary.”

UTA and Cinetic Media are representing the movie jointly.

Pictured: Alex Lieberman, Ross Dinerstein, Kelsey Darragh.