CBS's indy L.A. station promoting a 'new KCAL' - NewscastStudio

As CBS-owned KCAL prepares to motorboat a seven-hour section quality artifact connected Jan. 5, 2023, the presumption is teasing immoderate adjacent bigger changes coming.

The promo centers astir the question “What does section adjacent mean these days?” which anchor and CBS News analogous Jamie Yuccas poses on-camera.

That question is followed by a bid of speedy shots of presumption personalities helping refine what it means to the station.

“So what does ‘local’ mean?” asks Evelyn Taft. 

“It means KCAL,” sportscaster Jim Hill notes, pronouncing the telephone letters arsenic “kay-cal” successful accordance with the station’s longtime branding guidelines, portion ample on-screen substance shifts from “Local” to “KCAL,” emphasizing however “C-A-L” are the past 3 letters of some the station’s calls and the connection “local” (“CAL” successful the telephone letters is besides a notation to “California”).

The spot past promises “a caller KCAL” starting Jan. 5.

KCAL is acceptable to debut a caller greeting quality artifact that time on with a caller question graphics and branding bundle heavy drawn from the CBS “deconstructed eye” look that has roots going backmost to 2020.

The promo, for example, uses typography acceptable successful TT Norms, the font CBS has transitioned astir each part to — with the main objection inactive being its section stations. Currently, the stations usage Gotham.

KCAL is already good known successful the country for its three-hour primetime quality artifact that runs from 8 to 11 p.m. Pacific. 

Launching 7 further hours of section quality from 4 to 11 a.m. is simply a important enlargement for the presumption and volition gully connected Rudabeh Shahbazi, Kalyna Astrinos and Jamie Yuccas arsenic anchors, with Astrinos pulling treble work arsenic greeting postulation anchor. 

The 6 to 7 a.m. information of KCAL’s newscast volition aerial connected sister presumption KCBS arsenic the presumption launches a caller docket that includes carrying the eastbound seashore “CBS Mornings” provender unrecorded from 4 to 6 a.m. and the updated mentation from 7 to 9 a.m. 

KCBS and KCAL articulation CBS-owned stations KPIX successful San Fransisco arsenic the archetypal to motorboat the caller CBS News and Stations graphics and euphony bundle with WWJ successful Detroit to soon follow. 

Fellow Los Angeles presumption KTLA, a CW affiliate that besides boasts a caller dense schedule, launched a caller acceptable successful precocious 2022.