Celebrate Taylor Swift’s ‘Midnights’ With New Augmented Reality Snapchat Lenses - Billboard

Swifties present person a full caller mode to instrumentality portion successful the Midnights fun.

Snapchat teamed up with Taylor Swift and virtual communications institution BLNK to make 3 customized augmented world Lenses, which transports users to the gates of Big Ben successful London oregon Grand Central Terminal successful New York City to unlock a hidden Midnights experience all to the tune of “Anti-Hero.”

The augmented world acquisition volition alteration each timepiece look into Swift’s Midnights clock. Hands connected each of the clocks volition rotation until they halt astatine midnight, and the full operation volition alteration into a larger than beingness vinyl player, implicit with gears, turntables, spinning vinyl and, of course, euphony from the album.

Additionally, fans tin usage Snapchat to scan immoderate variation of the album’s backmost screen creation to unlock a filter successful which the 3 missing pieces of the timepiece volition look to make a implicit clock.

According to archetypal reports to Luminate, Midnights, which was released connected Oct. 21, has sold much than 800,000 copies successful the U.S. done its archetypal time crossed each disposable formats (multiple integer medium download, CD, vinyl and cassette variants). It has already logged the largest income week for immoderate medium since 2017, is the top-selling medium of 2022 year-to-date, and has acceptable a modern-era grounds for single-week vinyl medium sales. Spotify besides announced that the medium is officially the most-streamed medium successful a azygous time successful the streaming service’s history.

At the clip of publication, the medium earned much than 1.4 cardinal equivalent medium units successful the U.S.