CGTrader Develops Augmented Reality Lens for Furniture Retailer Fatboy, Boosting Its Online Engagement - MarTech Series

The AR-powered Lens run helped showcase products and thrust lawsuit interactions.

When iconic legume container and furnishings retailer Fatboy needed a caller Snapchat Lens to scope their people customers wherever they are spending their time, its enactment squad trusted CGTrader to pb the Lens instauration process. As a world-leading 3D models and integer contented provider, CGTrader leveraged Modelry, its full-scope customized 3D accumulation platform, to make a unsocial AR (augmented reality) Lens to beforehand Fatboy’s furnishings and branding.

With a absorption connected improving marque consciousness done the maturation of its show channels, Fatboy turned to Snapchat, a ocular messaging app with which the institution had seen immoderate success. The caller initiative, designed to beforehand Fatboy’s latest enactment of outdoor furniture, included processing a Snap Catalog-Powered Shopping Lens that Snapchatters could usage arsenic they shared pictures and videos with their friends connected the platform.

After partnering with CGTrader to bring the task to life, Fatboy main integer serviceman Tom De Vos moved rapidly to get the impervious of conception up and moving to standard the company’s usage of AR.

“AR is the future. Or it’s ‘now’ already,” said De Vos. “Especially for furniture, radical consciousness reassured that they’re doing the close happening earlier purchasing a big-ticket item. AR is 1 mode to amusement radical what they tin expect.”

Marketing Technology News: Orium Named commercetools’ Enterprise Partner of the Year

The determination to see an AR constituent successful the interactive acquisition came from Fatboy’s enactment team, who is presently adding AR capabilities to the remainder of the company’s merchandise line. The integration of AR volition further heighten the online lawsuit experience, allowing users to visualize products successful their abstraction earlier committing to a purchase.

“The Lens was large this time. We adjacent checked it with our merchandise improvement and originative team, and they are ever precise critical,” said De Vos. “[It was] much expensive, but radical engaged a batch more. Definitely much qualitative traffic.”

Fatboy chose the Headdemock Foldable Hammock arsenic the featured merchandise of the Snapchat AR Lens campaign. The merchandise possessed precocious conversion imaginable owed to its seasonal popularity, easy recognizable shape, and engaging colour configurations. After publishing the Lens publicly, Fatboy achieved a important boost successful engagement done its Snapchat campaigns, which were implicit 3,000% much effectual than accepted promotional efforts.

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing astatine Quark Software Inc

“With implicit 250 cardinal Snapchatters engaging with AR each day, we cognize that our assemblage is bare for much immersive and utile AR experiences,” said Snap Inc. radical merchandise selling manager Skye Featherstone. “Bringing AR-powered merchandise visualization capabilities for furnishings brands similar Fatboy allows america to present a unsocial and idiosyncratic buying acquisition for customers, allowing for memorable experiences that springiness them much assurance successful their acquisition and yet trim returns.”

By improving the AR functionality of the authoritative website and demonstrating the imaginable of 3D and AR experiences some determination and connected societal media, Fatboy’s enactment squad hopes to travel successful enactment with different large retailers that person seen tremendous improvements successful lawsuit engagement.