CHEETOS® MAKES MISCHIEF IN THE METAVERSE WITH THE LAUNCH OF HALLOWEEN-THEMED CHESTERVILLE - PR Newswire

For its archetypal travel to the metaverse, Cheetos gives fans the accidental to "resurrect" a favourite spirit for a constricted time

, /PRNewswire/ -- After galore years of instigating mischief successful the existent world, Chester Cheetah and Cheetos^® are taking their antics to virtual world this Halloween. Cheetos contiguous unveiled Chesterville, a new, integer suburban vicinity dissimilar immoderate spot – existent oregon virtual – Cheetos fans person visited before. Riddled with each sorts of tricks and a accidental to bring a spirit backmost to beingness successful the existent world, Chesterville is the archetypal task into virtual world for some Cheetos and the iconic Frito-Lay^® snack portfolio.

Set wrong Meta Horizon Worlds, Chesterville is simply a mischief-maker's dream: a spot to clasp their interior Chester Cheetah, ditch the modular trick-or-treating and disturbance up immoderate Halloween mischief. Players are challenged to implicit tasks astir Chesterville, with immoderate mischievous tools, to assistance them gain points connected their "mischief meter."

"As a culture-first marque committed to innovative user experiences, Cheetos is arrogant to pb Frito-Lay into the metaverse," said Stacy Taffet, elder vice president of selling for Frito-Lay. "This is simply a important infinitesimal for some the marque and the portfolio arsenic we broaden the ways we prosecute with fans, inviting them to acquisition Cheetos successful an wholly caller way. We can't hold to invited consumers into Chester's virtual domain that brings his property and Cheetos' marque ethos to life."

The extremity is to summation entree to the spooky mansion that looms atop Cheetos Hill. Once wrong the mansion, fans get to unlock the astir intriguing portion of Chesterville: a accidental to ballot for their favourite "ghost of Cheetos' past" and assistance bring a no-longer-available spirit backmost to beingness successful the existent world. Fans volition take from 1 of 3 favourite flavors to resurrect for a constricted run: Cheetos Flamin' Hot Chipotle Ranch, Cheetos Flamin' Hot Pepper Puffs, oregon Cheetos Nashville Hot snacks.

Cheetos lovers extracurricular the integer realm won't beryllium near retired of the fun. Launching alongside Chesterville, Cheetos is calling connected fans to stock their spirit prime astatine CheetosChesterville.com opening October 23, 2022 done November 2, 2022. Cheetos volition denote the winning spirit connected societal media earlier it reappears successful the existent satellite successful aboriginal 2023, for a constricted clip to those who participate.

Fans tin besides support the amusive going beyond Chesterville by enjoying the caller Cheetos Mac 'N Cheese Box of Bones, a frightfully cheesy twist connected the brand's regular mac that's disposable for a constricted clip this fall. Visit CheetosMacNCheeseCostume.com between October 20, 2022 and October 24, 2022 to find retired however Cheetos fans tin participate for a accidental to triumph a Box of Bones-inspired costume.

HERE'S HOW TO PLAY IN CHESTERVILLE

Once players participate Chesterville, they tin take to roam the spooky vicinity oregon – if they situation – opt successful to play a game, entree the spooky mansion, and ballot to bring backmost a spirit from the dead. Chesterville-goers volition find galore opportunities to disturbance up mischief and rack up points. They'll person entree to a stash of Cheetos Mischief Makers to assistance conquer challenges and rise their mischief metre score. Cheetos Mischief Makers include:

• Chester's Wand to marque the neighborhood.
• Cheetle-fied Paper Towels to spell TP'ing Chester-style.
• Flamin' Hot Cheetos to get a velocity boost with the Flamin' Hot Cheetos accelerator.
• Mac-O-Lanterns to smash and trap different players successful cheesy blobs of caller Cheetos Mac 'N Cheese.

Cheetos' Mischief Makers aren't the lone mode to origin mischief successful Chesterville. Users tin unlock Cheetle Codes from Cheetos' societal media to observe much ways to assistance them beforehand successful the game.

Meta Horizon Worlds is simply a free social acquisition that allows radical to explore, play and link successful caller and bonzer ways with immersive VR. Users tin observe caller places with friends, vie successful action-packed games and interactive experiences and plan worlds of their ain oregon beryllium inspired by others.

"Forward-thinking brands are opening to physique immersive experiences and we're thrilled that Cheetos is starring the battalion with their motorboat of Chesterville, their first-ever virtual world acquisition successful Meta Horizon Worlds," said Nada Stirratt, vice president, planetary concern radical astatine Meta. "It's breathtaking to spot specified an iconic marque usage our platforms to experimentation and link with consumers successful new, innovative ways. We can't hold to spot however users everyplace clasp their interior Chester Cheetah this Halloween and beyond."

Users tin acquisition Chesterville successful Meta Horizon Worlds connected Meta Quest 2. For much accusation and to enactment updated connected Chesterville, sojourn CheetosChesterville.com.

About Cheetos

Cheetos is 1 of the galore brands that marque up Frito-Lay North America, the $19 billion convenient foods part of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn much astir Frito-Lay astatine the firm website, www.fritolay.com, the Snack Chat blog, www.snacks.com and connected Twitter www.twitter.com/fritolay.

About Frito-Lay North America

Frito-Lay North America is the $19 billion convenient foods part of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks see Lay's and Ruffles murphy chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos maize chips. The institution operates 30+ manufacturing facilities crossed the U.S. and Canada, much than 200 organisation centers and services 315,000 retail customers per week done its direct-store-delivery model. Learn much astir Frito-Lay astatine the firm website, www.fritolay.com, connected Twitter (@fritolay), connected Instagram (@fritolay) and connected Facebook (Frito-Lay).

About PepsiCo

PepsiCo products are enjoyed by consumers much than 1 cardinal times a time successful much than 200 countries and territories astir the world. PepsiCo generated much than $79 billion successful nett gross successful 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's merchandise portfolio includes a wide scope of enjoyable foods and beverages, including galore iconic brands that make much than $1 billion each successful estimated yearly retail sales.

Guiding PepsiCo is our imaginativeness to Be the Global Leader successful Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategical end-to-end translation that puts sustainability and quality superior astatine the halfway of however we volition make worth and maturation by operating wrong planetary boundaries and inspiring affirmative alteration for satellite and people. For much information, sojourn www.pepsico.com, and travel connected Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

SOURCE Frito-Lay North America