Chester Cheetah Leads Frito-Lay Into The Metaverse With Game Competition 10/27/2022 - MediaPost Communications

• by Steve Ellwanger , 32 minutes ago

Snacks elephantine Frito-Lay has decided that Cheetos mascot Chester Cheetah should pb the company’s archetypal foray into the metaverse.

Timed to coincide with Halloween, the run takes spot successful a integer vicinity called Chesterville wrong the virtual world level Meta Horizon Worlds.

Players indispensable conquer a bid of tasks to summation entree to a spooky mansion atop Cheetos Hill wherever they tin ballot for the impermanent instrumentality of 1 of three Cheetos flavors.

Why Cheetos and not, say, Fritos?

“Cheetos is simply a marque that has consistently been astatine the forefront of culture. So it was benignant of a earthy for Cheetos to lead the charge,” Cheetos elder manager of selling Flavia Simoes tells Marketing Daily.

After donning a Meta Quest 2 virtual-reality headset, players are required to make mischief successful Chesterville with the assistance of specified Mischief Makers arsenic Mac-O-Lanterns—with which they tin smash and trap different players in blobs of Cheetos Mac ‘N Cheese.

“The much mischief they make, the much points they get connected their mischief meter,” says Simoes.

“The higher the people connected the mischief meter, the quicker they volition unlock the gates to the spooky mansion, which is wherever they person a accidental to vote.”

Cheetle Codes recovered connected Cheetos integer platforms supply clues “that volition constituent them toward circumstantial actions that they tin instrumentality to summation much points.”

Based connected full votes entered, successful 2023 Cheetos volition bring backmost its Flamin’ Hot Chipotle Ranch, Flamin’ Hot Pepper Puffs or Nashville Hot spirit for a constricted time.

Asked wherefore the marque is rewarding players with voting rights alternatively of escaped snacks or merchandise, Simoes adds, “Cheetos fans are precise passionate astir their flavors. So we wanted to necktie that precise important facet of the Cheetos acquisition to what they are doing successful the virtual world.”

People without a Meta Quest 2 headset tin formed votes for a returning spirit via a dedicated website until Nov. 2.

Agencies progressive successful the run see Vayner3, OMD and Ketchum.