China's Smartphone Market Dropped 11.9% in 3Q22, a Double-Digit Decline for the Third Consecutive Quarter, IDC Reports - Display Daily

According to the IDC Worldwide Quarterly Mobile Phone Tracker, 71.1 cardinal smartphones shipped successful China successful 3Q22, down 11.9% year-on-year (YoY). The diminution was narrower than the erstwhile 2 quarters contempt the continued anemic demand. The marketplace saw its archetypal quarter-on-quarter maturation of 6.0% successful the year, partially supported by Apple’s iPhone 14 bid and Huawei’s Mate 50 series.

The transmission inventory adjustments were a absorption of the smartphone companies amid the marketplace downturn.

“The gloomy circumstances and clouded outlook of the COVID argumentation successful China are adding much uncertainties to the adjacent year’s marketplace outlook,” said Will Wong, Senior Research Manager for Client Devices astatine IDC Asia/Pacific. Wong adds, “Vendors that are capable to pull resilient high-end consumers basal a amended accidental successful this challenging environment.”

Top 5 Smartphone Company Highlights

• vivo returned to the apical spot successful 3Q22. The sub-brand, iQOO, achieved a higher marketplace stock of 4.6% with its competitory products and pricing. vivo’s X bid continued to beryllium well-received and led the US$400-$600 mid- to high-end segment.

• Honor’s 70 series, Changwan 30 series, and Play 6 bid continued to spot favorable shipment momentum. The caller X40 bid was well-received with its charismatic plan and optimized performance, portion the flagship Magic 4 bid enhanced its presumption successful the commercialized segment, including the nationalist sector.

• OPPO’s A57 and A97 models were the measurement drivers portion its Reno 8 bid played a cardinal relation successful supporting the company’s presumption successful the US$200-$400 segment. With the caller procreation of the ColorOS and the Pantanal cross-platform astute system, OPPO is expected to heighten the idiosyncratic acquisition from some hardware and bundle usage.

• Apple was the lone apical 5 vendor that achieved maturation from the erstwhile year. The caller iPhone 14 Pro bid was much amended received than the basal iPhone 14 models arsenic the second has constricted upgrades. Furthermore, the iPhone 13 bid inactive saw bully request successful the quarter.

• Xiaomi’s Redmi products continued to beryllium the cardinal shipment contributor with the Redmi K50 bid and Redmi Note 11 bid being the measurement drivers. The caller Mi 12S bid received bully connection of mouth, which successful turn, would assistance Xiaomi’s penetration successful the high-end segment.

Despite the wide market’s decline, the >US$600 high-end conception saw constricted interaction with a higher portion stock of 22.4%. Furthermore, premium foldable products, again, saw triple-digit YoY maturation and shipped much than 1 cardinal units which were the highest-ever shipments successful a azygous quarter. Huawei continued to beryllium the person successful the foldable market, followed by Samsung, vivo, and Xiaomi, which were supported by caller foldable products.

“China’s smartphone marketplace is improbable to retrieve successful the abbreviated word arsenic it faces lingering COVID-19 cases and unfavorable home and planetary economical conditions,” said Arthur Guo, Senior Market Analyst for Client System Research astatine IDC China. Guo adds, “Nevertheless, concern successful merchandise improvement remains important to fortify the marketplace positions arsenic good arsenic to get prepared for the adjacent recovery.”