SHANGHAI, Oct 27 (Reuters) - Smartphone shipments successful China fell 11% year-on-year successful the 3rd 4th arsenic the country's slowing system took a toll connected user demand, probe steadfast Canalys reported connected Thursday.
Brands shipped a full of 70 cardinal smartphones to sellers successful the period, down from 78.9 cardinal successful aforesaid play past year.
While Apple Inc (AAPL.O) was the lone marque to subordinate the trend, with shipments jumping 36% to 11.3 million, analysts accidental that the surge was owed to request for the iPhone 14 Pro model, and request for the basal iPhone 14 exemplary has been weak.
The dip continues an ongoing inclination for the sector, which successful caller years has faced challenges ranging from the planetary spot shortage, the economical interaction of China's zero-COVID policy, and lengthening upgrade cycles from consumers.
"Vendors person been suffering from rapidly declining request and precocious inventory implicit past quarters which has severely damaged assurance successful the wide proviso chain," Canalys expert Toby Zhu wrote successful the report.
Vivo, owned by the Shenzhen-based conglomerate BBK, was the top-ranked marque successful the quarter, shipping 14.1 cardinal devices and taking a marketplace stock of 20%. The apical 3 brands - vivo, OPPO, and Honor - saw shipments autumn 23%, 27%, and 16% respectively.
Apple presently ranks arsenic the 4th top-selling marque successful China, with a marketplace stock of 13%.
The institution "is not presently isolated from anemic mainland China user demand," wrote Canalys expert Amber Liu, adding that the institution has been launching assertive promotions connected previous-generation devices successful bid to fend disconnected contention from rivals.
Xiaomi Corp (1810.HK), which ranked arsenic the 5th top-selling brand, saw shipments autumn 17%.
Reporting by Josh Horwitz; Editing by Shri Navaratnam and Kenneth Maxwell
Our Standards: The Thomson Reuters Trust Principles.