CHIPOTLE INSPIRES FANS TO MAINTAIN NEW YEAR'S RESOLUTIONS WITH NEW AUGMENTED REALITY EXPERIENCE ON SNAPCHAT AND LIFESTYLE BOWLS - Marketscreener.com

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Chipotle kicks disconnected 2023 with caller Lifestyle Bowl paper inspired by GenZ and Millennial wellness trends
Brand to springiness escaped guac to 100,000 fans* who determination and meditate with the brand's AR Lens connected Snapchat launching January 13, aka Quitter's Day**
Chipotle is the archetypal edifice marque to make a Snapchat Lens that promotes carnal enactment and wellness

, /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) contiguous announced it is kicking disconnected 2023 with a caller lineup of Lifestyle Bowls that cater to modern wellness habits. The marque is besides launching a wellness-inspired AR Lens connected Snapchat to promote fans to support steadfast habits, positive it volition reward 100,000 fans who enactment with escaped guac.*

Live Your Best Lifestyle

The caller explanation of wellness has shifted distant from fare culture, with Millennial and Gen Z consumers pursuing individualized, holistic interpretations of wellness. According to a caller inclination report, 76% of 13 to 39-year-olds hold wellness tin beryllium thing that makes you consciousness good, and 90% of young radical judge wellness looks antithetic for everyone.***

Chipotle is gathering guests wherever they are successful their regular routines with a caller lineup of Lifestyle Bowls designed to marque steadfast habits convenient and delicious.

"We created 7 caller Lifestyle Bowls that clasp Gen Z and Millennials' modern mentation of wellbeing," said Chris Brandt, Chief Marketing Officer, Chipotle. "We're making caller year's resolutions amusive by gamifying the acquisition and offering balanced meals made with existent ingredients that you consciousness bully eating."

The 2023 Lifestyle Bowl Lineup:

Balanced Macros Bowl: Light White Rice, Black Beans, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine Lettuce (61g carbs, 45g protein, 33g fat)
Veggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
Wholesome Bowl: Supergreens Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac
Grain Freedom Bowl: Supergreens Lettuce Blend, Chicken, Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream, Cheese
High Protein Bowl: White Rice, Black Beans, Double Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine Lettuce
Plant-Powered Bowl: Supergreens Lettuce Blend, White Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
Go Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas, Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Sour Cream

Lifestyle Bowls are integer exclusive paper items disposable successful the U.S. and Canada.

Chipotle Fans Aren't Quitters

Chipotle is helping fans prolong steadfast habits successful 2023 with a wellness-oriented augmented world experience. In concern with Snapchat, the Company created an engaging, rewarding augmented world lens that encourages fans to determination their assemblage and calm their caput with Chipotle-inspired exercises and meditation prompts.

The AR Lens volition motorboat connected Friday, January 13, besides known arsenic Quitter's Day, the time radical are astir apt to forfeit caller year's resolutions. One 100 1000 fans in the U.S. who implicit the Snapchat challenges volition gain a promo codification for a escaped tiny broadside oregon topping of guac.* The activation marks the archetypal clip a edifice marque volition beforehand carnal enactment and wellness done an AR Lens connected Snapchat.

Chipotle's guac is made with conscionable six real, caller ingredients - Hass avocados, hand-chopped cilantro, reddish onion, jalapeno, citrus juice, and kosher brackish - and is simply a delicious, nourishing root of steadfast fat.

*FULL LEGAL LANGUAGE: 10,000 codes awarded per time from January 13 done January 23, 2023. Offer valid for escaped tiny broadside oregon entrée topping of guacamole with a regular-priced entrée purchase; redemption requires usage astatine clip of bid of codification provided upon completion of online promotion. Codes tin beryllium utilized 1 clip lone by each unsocial user; bounds 1 escaped point and redemption is taxable to availability. Entrée acquisition required via Chipotle websites oregon mobile apps only; not disposable connected in-restaurant orders oregon orders via third-party transportation platforms. Valid done adjacent of concern connected the 2nd time pursuing codification issuance, astatine participating Chipotle Mexican Grill restaurants successful the U.S. lone during regular concern hours. May not beryllium combined with different coupons, promotions, oregon peculiar offers. Void wherever prohibited; further restrictions whitethorn apply.

**SOURCE: National Today

***SOURCE: YPulse What Is Wellness

ABOUT CHIPOTLE

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a amended satellite by serving responsibly sourced, classically-cooked, existent nutrient with wholesome ingredients without artificial colors, flavors oregon preservatives. Chipotle had astir 3,100 restaurants arsenic of September 30, 2022, successful the United States, Canada, the United Kingdom, France and Germany and is the lone edifice institution of its size that owns and operates each its restaurants. Chipotle is ranked connected the Fortune 500 and is recognized connected the 2022 database for Fortune's Most Admired Companies. With implicit 100,000 employees passionate astir providing a large impermanent experience, Chipotle is simply a longtime person and innovator successful the nutrient industry. Chipotle is committed to making its nutrient much accessible to everyone portion continuing to beryllium a marque with a demonstrated intent arsenic it leads the mode successful digital, exertion and sustainable concern practices. For much accusation oregon to spot an bid online, visit WWW.CHIPOTLE.COM.