Clickatell Predicts Mobile Messaging to be the Next Big Channel for Digital Commerce in 2023 - African Business

Clickatell (www.Clickatell.com), a Chat Commerce and concern messaging leader, conducted probe connected lawsuit work trends and preferences for question and retail and identified that brands that personalize some their integer and in-person commerce experiences tin make much meaningful and lasting lawsuit relationships. In 2023, mobile messaging volition look arsenic the perfect transmission to make these holistic commerce experiences for consumers arsenic good arsenic to accelerate concern request and turn revenue, according to Clickatell’s leaders. This and the 5 further mobile messaging trends are apt to beryllium the astir applicable priorities successful 2023 to assistance brands physique and support user loyalty.

1.  Chat Commerce is the adjacent question of integer commerce
“The adjacent question of integer commerce volition powerfully look successful 2023. Shopping digitally, whether connected the web oregon connected a mobile device, is present wide adopted by consumers. But beardown request by consumers for adjacent much convenient buying volition marque 2023 the tipping constituent for Chat Commerce, with much consumers engaging with their favourite brands wrong the messaging apps they usage each day, specified arsenic SMS, Apple Messages and WhatsApp. In 2023, the commerce acquisition wrong messaging apps volition germinate to beryllium much functional, with experiences that rival that of different mobile apps,” said Pieter de Villiers, CEO and Co-Founder astatine Clickatell.

2.  Convenience adds a captious furniture of restitution for consumers
“Brands adhd a furniture of convenience by offering a real-time mobile enactment for consumers to person bid updates, caller offers and the quality to simply store and transact done the messaging channels they already usage daily, alternatively than buying astatine a abstracted integer destination specified arsenic a website oregon mobile app. According to Clickatell’s Chat Commerce Trends Report: Retail Edition, 51% (https://bit.ly/3BEm2Bb) of consumers privation entree to peculiar offers via mobile messaging and 46% (https://bit.ly/3PBf7ys) of consumers privation to person personalized promotions for things similar last-minute deals. Retailers request to beryllium gathering user expectations and that points to messaging commerce,” said Jennifer Shambroom, CMO astatine Clickatell.

3.  Providing lawsuit work exclusively online is simply a astute move
“With expanding costs and labour shortages, brands are looking for ways to simplify and consolidate, and leveraging mobile messaging with chatbots and the convenience of asynchronous connection with customers is simply a bully decision. Millennials and Gen Z are much apt to presumption messaging arsenic a preferred connection channel. Our Chat Commerce Trends Report: CX Edition (https://bit.ly/3W26vDd) revealed 99% of lawsuit work executives admit the benefits of utilizing chat with customers to bolster lawsuit acquisition and thrust gross and maturation for their businesses. Further, with rising expectations of lawsuit work departments to make income revenue, mobile messaging provides a seamless and unafraid venue for transactions that allows representatives to enactment customers on their full way to purchase, portion besides encouraging the accidental for accrued sales,” said De Villiers.

4.  Consumers privation to usage mobile messaging to marque payments
“Commerce wrong mobile messaging is becoming the preferred mode for consumers to shop, accounting for 71% (https://bit.ly/3HDof3q) of retail postulation and generating 61% (https://bit.ly/3WhQJUD)of online buying orders. In 2023, brands volition request to treble down connected mobile, and mobile messaging channels are the spot to focus. Consumers privation to usage mobile messaging with a retail institution if it is arsenic convenient arsenic chatting with a friend,” said De Villiers.

5.  Mobile messaging apps are the caller ace app
“Consumers unrecorded connected their mobile phones, particularly successful mobile messaging apps. As user behaviour continues to inclination toward engaging with brands wrong messaging apps, the request for a concern to put successful a customized mobile app volition go little viable. Mobile messaging apps volition go the Super App successful 2023 and beyond, going beyond linear connection threads to present the afloat scope of commerce experiences, allowing consumers to person peculiar offers, marque contiguous purchases, coordinate point drop-off and pick-up, and interaction lawsuit service, delivering satisfying, personalized experiences crossed the full lawsuit lifecycle,” said Shambroom.

Distributed by APO Group connected behalf of Clickatell.

Media Contacts:
1. Clickatell, Andrea Mahoney
[email protected]
+1415-846-1543

2. Clickatell, Nadia Louw
[email protected]
+2721-036-1958

About Clickatell:
Clickatell is the planetary Chat Commerce person powering businesses to connect, interact and transact with consumers anytime, anyplace successful chat. The debased / no-code, feature-rich Chat Commerce Platform sits astatine the intersection of communications (CPaaS, CCaaS) and commerce (digital payments). Clickatell serves implicit 10,000 customers, including Fortune 50 brands. Clickatell is headquartered successful Silicon Valley, CA, and has offices in Canada, South Africa and Nigeria. Learn much at www.Clickatell.com.