Coca-Cola and Buffalo Wings Turn World Cup Billboards into Scannable Labels | LBBOnline - Little Black Book - LBBonline

The 2022 FIFA World Cup has begun, and long-time sponsor Coca-Cola is bringing fans person to the magic teaming up with Buffalo Wings for a mobile commerce acquisition that turns stadium billboards into a Coca-Cola with Buffalo Wings

As FIFA’s largest and longest-running sponsors, Coca-Cola has had a beforehand enactment spot astatine the World Cup for implicit 40 years.  This year, Coca-Cola’s connected tract beingness goes a measurement further bringing the accepted crippled time billboard into fans homes with a caller gamified acquisition successful Colombia.

Going unrecorded with the circular of 16 connected December 3rd, World Cup fans were encouraged to usage their mobile instrumentality to scan and lucifer the billboard statement for a accidental to bring location Coca-Cola and Buffalo Wings. It is arsenic elemental arsenic activating the compartment telephone camera, pointing astatine the TV screen, and turning the obstruction connected the surface into the statement connected the bottle. 

The activation uses a caller hybrid exertion that mixes augmented world and unrecorded streaming to alteration scans to beryllium generated successful real-time.  Each Billboard Label lucifer volition beryllium rewarded with a World Cup Combo coupon instantly redeemable done delivery, oregon astatine immoderate Buffalo Wings store.

“With futbol being 1 of the astir almighty uniting forces successful Colombia, it’s unthinkable to present an acquisition that fans tin bask thousands of kilometers away, that takes originative commerce to caller heights. These scannable billboards successful the Qatar stadiums pushes Coca-Cola’s and Buffalo Wings` sponsorship beyond marque consciousness to make a conversion infinitesimal that engages and entertains,” said Edwin Pineda, CCO of VMLY&R COMMERCE Colombia.

"It is precise breathtaking for america to spot our marque becoming a protagonist successful a commerce experience. Fans volition beryllium capable to trial their velocity to bask the cleanable lucifer betwixt soccer, Coca-Cola and Buffalo Wings,” said Marlly Arcila, selling manager astatine Buffalo Wings.

The mobile commerce activation is portion of Coca-Cola’s precocious unveiled FIFA World Cup 2022 campaign, 'Believing Is Magic'.