Colts-Cowboys becomes first NFL game to be streamed on sportsbook app

The Indianapolis Colts-Dallas Cowboys crippled made past Sunday, becoming the archetypal NFL contention to beryllium streamed connected an American sportsbook's app.

Caesars Sportsbook customers could presumption a live, low-latency "Watch & Bet" watercourse of Colts-Cowboys connected mobile phones and tablets. The "Watch & Bet" streams volition beryllium disposable for prime games this season, according to a merchandise announcing the motorboat of the caller product.

The watercourse comes from a collaboration from the NFL, Caesars Sportsbook and Genius Sports, the league's authoritative information distributor. Livestreams of NFL games person been disposable successful immoderate planetary jurisdictions successful caller seasons, but Sunday marked the archetypal clip an NFL crippled appeared connected a sportsbook's betting level successful the U.S.

"The summation of unrecorded Watch & Bet video streaming brings the champion that the NFL has to connection close into the Caesars Sportsbook app," Eric Hession, president of Caesars Digital, said successful the release. "Delivering innovative exertion similar this remains a cardinal accent for us, truthful being the archetypal U.S. sportsbook to supply customers with in-app NFL livestreaming isn't thing we instrumentality lightly."

"We're excited to connection fans a caller mode to acquisition and prosecute with NFL content," said Brent Lawton, vice president of NFL media strategy and concern development. "Watch and Bet is an innovative measurement guardant successful our partnerships with Genius Sports and Caesars."

It's besides different large pivot constituent successful the NFL's clasp of the ineligible betting market. Before 2018, the NFL adamantly opposed accepted sports betting implicit fears that it would taint the cognition of the integrity of the game. In 2018, the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act, the national statute that had restricted regulated sports betting to chiefly Nevada, and the NFL has changed its stance.

Legal bookmakers present run successful much than 30 states and regularly advertise during NFL broadcasts. And present immoderate of those games volition beryllium shown connected sportsbook apps.

Other NFL games scheduled to beryllium streamed connected Caesars Sportsbook's app include: Miami Dolphins astatine Los Angeles Chargers, Dec. 11; New England Patriots astatine Las Vegas Raiders, Dec. 18; Tampa Bay Buccaneers astatine Arizona Cardinals, Dec. 25; and Los Angeles Rams astatine Los Angeles Chargers, Jan. 1.

Some playoff games besides volition beryllium streamed connected Caesars' app.

Disclosure: ESPN has a concern business with Caesars Sportsbook.