Creativity or cultural invasion? A fashion show sparks a row in Kashmir

5 hours ago 4

Cherylann Mollan

BBC News, Mumbai

Team Shivan & Narresh A exemplary  showcases an outfit successful  Gulmarg against a snowy backdropTeam Shivan & Narresh

The manner amusement by designers Shivan and Narresh showcased the brand's skiwear collection

A manner amusement held past week successful a picturesque, snow-clad municipality successful Indian-administered Kashmir has sparked a large contention that is inactive simmering.

The show, by the well-known manner marque Shivan & Narresh, was held past Friday astatine a skis edifice successful Gulmarg to show their skiwear collection. The statement is the archetypal big, non-local marque to clasp a manner amusement successful Kashmir, a scenic Himalayan portion which has seen decades of violence.

But it soon sparked outrage among locals, politicians and spiritual leaders successful Muslim-majority Kashmir aft manner steadfast Elle India posted a video connected societal media which showed immoderate models wearing underwear oregon bikinis. Locals were besides aggravated implicit different video - shared by online mag Lifestyle Asia - of a enactment held aft the show, which showed radical drinking intoxicant outdoors.

Many took offence with the amusement being held successful the beatified period of Ramadan - a clip of fasting and supplication for Muslims - and accused the designers of "mocking their faith" and "disregarding section civilization and sentiments". Some clerics called the amusement "obscene" and said it was similar "soft porn".

Some others explained that the outrage had arisen not lone from spiritual conservatism, but besides from a fearfulness of taste imposition from "outsiders". Kashmir has witnessed decades of equipped separatist insurgency against Indian regularisation since the precocious 1980s.

The backlash prompted Elle India and Lifestyle Asia to delete their videos. Shivan Bhatiya and Narresh Kukreja, the designers down the label, besides apologised, saying that their "sole volition was to observe creativity" and that they didn't mean to offend spiritual sentiments.

Team Shivan & Narresh A photograph  of models astatine  the Shivan and Narresh manner  showTeam Shivan & Narresh

The models sashayed connected the snowfall against a wintry backdrop

Kashmir - known arsenic the onshore of saints and Sufism (Islamic mysticism) - has a affluent contented of spirituality which influences galore aspects of peoples' lives. The accepted attire is modest, with locals - some men and women - often wearing the pheran, a long, escaped cloak.

The enactment besides moved disconnected societal media and a treatment astir the amusement and the after-party caused a ruckus successful the Jammu and Kashmir assembly.

The absorption criticised the government, accusing it of giving support for the lawsuit contempt being alert of section sensitivities. Meanwhile, Jammu and Kashmir Chief Minister Omar Abdullah distanced his authorities from the event, saying it had been organised by backstage entities, and asking section authorities to analyse the substance and taxable a report.

"If instrumentality has been violated, strict enactment volition beryllium taken," helium said successful the assembly connected Monday. The constabulary person not yet fixed details astir who organised the lawsuit and what laws, if any, person been violated.

The manner marque did not respond to the BBC's questions astir the show, including astir permissions it obtained.

Getty Images A pistillate   wearing a protective look   disguise  walks on  a roadworthy  successful  Srinagar, Jammu and Kashmir, connected  January 15, 2025. Getty Images

Locals successful Kashmir often deterioration a agelong cloak called the pheran

It's not astonishing that scenic Gulmarg - 1 of India's fewer skiing destinations and a favourite with tourists - was the prime of venue for a amusement highlighting a skiwear collection.

Fashion writer Shefalee Vasudev says it's not uncommon for designers to privation to clasp manner shows successful exquisite locations.

In fact, planetary designers similar Alexander McQueen and Karl Lagerfeld are remembered arsenic overmuch for their creative, theatrical manner shows arsenic they are for their iconic designs.

But experimentation brings with it the hazard of contention and so, it's important to beryllium mindful of the governmental and taste sensitivities of a place, Ms Vasudev told the BBC.

And this holds particularly existent successful a spot similar Kashmir, which has witnessed wars and decades of equipped conflict.

Both India and Pakistan assertion Kashmir successful afloat but power it lone successful parts. Since India's partition and the instauration of Pakistan successful 1947, the nuclear-armed neighbours person fought 2 wars implicit the territory.

Thousands of radical person been killed since the precocious 1980s, erstwhile a separatist insurgency broke retired against Indian rule. Though the separatist question has mislaid steam implicit the years, galore locals proceed to presumption the medication successful Delhi with distrust.

These sentiments person deepened since 2019 erstwhile the national government, led by the Hindu nationalist Bharatiya Janata Party, stripped the portion of its autonomy.

So immoderate locals told the BBC that they were not amazed by the reactions to the show.

"Everything successful Kashmir is political; radical spot things done a governmental prism," says Mir, a prof astatine a section assemblage (he asked for his surname to beryllium withheld to support his identity). He adds that radical are sceptical astir large firm events similar the manner amusement and - adjacent if they are organised by backstage players - they judge that the authorities is trying to dilute their culture.

Arshid Ahmad, a researcher, uses stronger words to explicit nationalist angst. "The authorities is trying to dilute the tone of absorption successful Kashmiris," helium says.

This isn't the archetypal clip an lawsuit held by non-locals has triggered a contention successful Kashmir. In 2013, separatists and quality rights activists successful the portion protested against a amusement by renowned conductor Zubin Mehta. They said it was an effort by the authorities to amusement the satellite that each was good successful Kashmir erstwhile radical were "suffering and dying".

Getty Images Models wearing achromatic  and achromatic  covering  locomotion  down   a agelong  runway lit by spotlights ohio  the Great Wall of China, flanked by rows of radical   sitting and watching the manner  showGetty Images

In 2007, Fendi and decorator Karl Lagerfeld held an iconic manner amusement connected the Great Wall of China

Some of the caller apprehensions astir civilization and individuality tin besides beryllium tied to the summation successful tourists to Kashmir from different states successful India. The national authorities has often connected this roar successful tourism to the abrogation of Article 370, which stripped the portion of its autonomy.

Nousheen Fatima, 34, says due to the fact that of authorities messaging, radical extracurricular Kashmir present spot the portion arsenic being safer and "more assimilated with India". But she alleges that galore tourists bash not respect the region's culture.

Last year, a video showing tourists drinking intoxicant during a vessel thrust connected the celebrated Dal Lake successful Srinagar evoked outrage from governmental and spiritual leaders, who called the behaviour "un-Islamic and unethical".

In February, locals enactment up posters successful Srinagar, asking tourists to "respect section civilization and traditions" and "avoid intoxicant and usage of drugs", but these were aboriginal pulled down by the police.

In an editorial for The Voice of Fashion magazine, Ms Vasudev argues that the outrage needs to beryllium examined from a captious lens. She asks if it would person been each close for the amusement to person been held successful different Indian metropolis alternatively of Kashmir, wherever Muslims would besides beryllium observing Ramadan. And whether it would person been acceptable to clasp the amusement successful Kashmir if it featured lone outfits perceived arsenic modest.

She besides points retired that Kashmir is location to the "world's finest wool yarn; immoderate of the finest handspun, handwoven pashmina creations and its artisans".

"What Kashmir creates and stands for cannot beryllium replicated anywhere. Shouldn't a manner amusement astatine Gulmarg then, with innovative garments made with 100% wool, beryllium seen arsenic regenerating involvement successful untried ways?" she asks.

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