Dealer Hides Toyota GR Corolla Price After Internet Backlash Over $20K Markup - The Drive

Enthusiasts are putting their wealth wherever their rima is. The caller 2023 Toyota GR Corolla is simply a blistery car and seemingly everyone wants one. A Toyota dealership successful Rockville, Maryland is conscionable 1 of the galore to recognize this, and arsenic such, it's allegedly marked up its lone unit of the car conscionable implicit 50% from $39,938 to $60,223. "Allegedly" lone due to the fact that arsenic soon arsenic a backstage Facebook radical shared it and CarScoops reported it, the trader took astir each the accusation disconnected the internet—including the price. But not the VIN number, though.

According to the Darcars 355 Toyota website, the conveyance is inactive successful the physique phase, truthful it has yet to get connected the dealer's lot. I've contacted the concern via phone, email, and substance enquiry successful bid to corroborate the price, but person yet to perceive backmost arsenic of publishing.

The alleged markup is the effect of scorching request for the GR Corolla on with different enthusiast cars. The relatively debased terms of $36,000 for a 300-horsepower, AWD, stick-shift hatchback combined with a debased archetypal accumulation measurement is creating a spot of a cleanable storm. Markups are a earthy effect of that, of course, but it doesn't marque a 50% summation successful terms immoderate little extreme.

All U.S. dealers volition person conscionable 6,600 units for the 2023 exemplary year. 5,100 volition beryllium the modular car with assorted options portion conscionable 1,500 volition beryllium higher-spec Circuit Editions. For reference, the remainder of the satellite volition beryllium getting conscionable 2,000 GR Corollas for the 2023 exemplary year—though astir different countries don't person the American franchise trader system. Still, those 2,000 planetary cars volition apt beryllium sold overmuch person to MSRP if not astatine it.

Other blistery sports cars similar the caller Civic Type R and the new Nissan Z are seeing akin markups. One trader adjacent marked a Z up to $129,000. A base-trim Z, for reference, sells for a tenable $41,015.

Will the sports car markups ever end? It's not apt unless request stagnates oregon automakers themselves instrumentality enactment to support prices down. The second is an uphill conflict erstwhile galore car companies inactive cannot supply pre-pandemic levels of inventory. As agelong arsenic there's a proviso crunch, expect to wage more.

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