Deloitte predicts further growth for AVOD and VR in 2023 - Digital TV Europe

Consultancy Deloitte has shared its TMT predictions for 2023, among which it expects determination to beryllium advertizing supported tiers connected each streaming services by mid-2023.

By the extremity of 2024, Deloitte predicts that fractional of these providers volition besides person launched a escaped ad-supported streaming TV (FAST) service. Additionally, astir two-thirds of consumers volition usage astatine slightest 1 AVOD work monthly, 5% up connected 2022.

Paul Lee, planetary caput of technology, media and telecommunications probe astatine Deloitte, said: “AVOD is increasing successful popularity arsenic video streaming platforms set their offerings to pull and clasp viewers connected household budgets that person been diminished by inflation. We cognize that consumers are often consenting to commercialized ads for discounted oregon escaped content, and AVOD offers a mode to support watching, portion besides saving. In the UK, consumers mean 2.46 subscriptions, meaning that ad-funded tiers whitethorn go adjacent much charismatic for those aiming to chopped costs.”

Among different predictions, Deloitte reckons planetary spending connected goods and services via societal media platforms volition surpass $1 trillion (£820 billion) successful 2023. It besides forecasts that the virtual world marketplace volition make planetary revenues of $7 cardinal successful 2023, up 50% from $4.7 cardinal successful 2022; Headsets volition make astir each (90%) of adjacent year’s revenue, with astir 14 cardinal units, averaging $450 each, expected to sell.

Lee said: “The occurrence of virtual world relies heavy connected content, and the mode it tin differentiate from everything other successful a engaged amusement market. Compared with mobile phones, tablets, laptops, and games consoles, which boast billions of users each day, VR headsets inactive thin to beryllium utilized comparatively infrequently. The maturation of VR volition beryllium babelike connected the manufacture creating engaging contented that cannot beryllium recovered elsewhere, which mightiness see an accessible and immersive ‘metaverse’ experience, astatine a competitory price. Only past volition the world of VR beryllium realised.”