Derek Jeter promotes Jeep Grand Wagoneer SUV - CNBC

DETROIT — New York Yankees fable Derek Jeter and his wife, Hannah Jeter, person agreed to a multiyear woody with Jeep to beforehand the company's Grand Wagoneer SUV.

The Hall of Fame shortstop and Hannah Jeter, a exemplary and tv host, volition prima successful a caller advertisement run for the full-size luxury SUV. A 60-second advertisement featuring the conveyance and mates was broadcast Friday nighttime during crippled 1 of Major League Baseball's World Series betwixt the Houston Astros and the Philadelphia Phillies.

Olivier Francois, main selling serviceman of Stellantis, which owns Jeep, said the Jeters were selected due to the fact that of their family, emergence to fame and transportation to Michigan. Derek Jeter grew up successful the authorities and it's wherever the ample SUV is being produced.

"We needed a property that symbolizes American success," Francois told reporters during a media briefing. "They are conscionable the embodiment of the American dream."

Stellantis, which was formed by the merger of Fiat Chrysler and France-based Groupe PSA in January 2021, declined to remark connected the outgo of the concern and advertisement campaign.

The Grand Wagoneer, which tin apical $110,000 erstwhile afloat loaded, is simply a three-row luxury SUV. It is an important merchandise arsenic the quintessential American SUV marque attempts to determination upmarket.

Francois, who is well known for originative ads with celebrities, compared the caller run to a 2011 Super Bowl advertisement with Detroit rapper Eminem.

Much similar the Eminem ad, the commercialized with the Jeters cuts betwixt scenic metropolis sites, a conveyance and the stars, with a voiceover dramatically discussing rebirth, dreams and success.

The run was filmed successful New York City, including Greenwich Village, arsenic good arsenic upstate New York. It was created successful concern with Highdive bureau successful Chicago.