Dismal iPhone 14 Plus sales could make Apple to reduce iPhone 15 Plus price - PhoneArena

1 year ago 39

Non-Pro iPhone 14 models, peculiarly the

iPhone 14 Plus, haven't performed arsenic good arsenic Apple would person liked, allegedly forcing the institution to divert accumulation resources to the iPhone 14 Pro and Pro Max. The institution is reportedly devising a crippled program to guarantee amended

iPhone 15 sales.

Apple deviated from its accustomed strategy of equipping the full iPhone lineup with its latest smartphone spot and besides made the caller beforehand plan and 48MP beforehand camera exclusive to the pricier iPhone 14 Pro models. 

The extremity effect was a lineup with 2 modular models - the 6.1 inch iPhone 14 and the 6.7 inches iPhone 14 Plus, which replaced the 5.4 inches iPhone 13 mini - that looked similar they belonged to the iPhone 13 series, truthful it's nary wonderment that not galore radical wanted to bargain them, particularly astatine the aforesaid prices arsenic past year. 

To amended matters adjacent year, Apple is considering a mates of changes, per Naver leaker

Yeux1122, who has a mixed way grounds (via MacRumors).

Firstly, Apple is considering decreasing differentiation betwixt the Pro and modular models. The study corroborates an earlier rumour that each models would person the

Dynamic Island cutout. Whether the iPhone 15 and 15 Plus volition besides person a higher refresh complaint remains to beryllium seen.  Other than that, the modular models whitethorn besides get the iPhone 14 Pro's 48MP main camera.

Secondly, Apple whitethorn besides revise pricing. An earlier study had said that Apple could

jack up the terms of the highest-end model, which volition allegedly beryllium known arsenic the

iPhone 15 Ultra and not iPhone 15 Pro Max. 

Yeux1122 hints that Apple volition follow an assertive pricing strategy for the iPhone 15 series. The institution astir apt wants to widen the pricing spread betwixt the Plus, which starts astatine $899, and the Pro, which starts astatine $999.

Lastly, today's rumour besides supports reports that Apple is aiming for

greater distinction betwixt the higher-end models and implies that suppliers person confirmed that the iPhone 15 Pro and 15 Ultra volition diagnostic antithetic materials and cameras. This aligns with reports that said the iPhone 15 Ultra would person a titanium chassis and a caller periscope zoom camera.

In different words, the differences successful the aforesaid lineup arsenic good arsenic betwixt the basal and pro models are elaborately recreated to the grade that the marketplace tin recognize them." - Yeux1122 [Machine Translated]


In short, Apple wants to person intelligibly differentiated models successful the iPhone 15 lineup targeted astatine chiseled user groups.

Per earlier reports, the iPhone 15 whitethorn person rounded edges, though 1 rumour has

disputed this, solid-state buttons, and a USB port, and the iPhone 15 Pro and Ultra could diagnostic a

new Sony sensor.

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