Douglas Elliman launches content creation app - RealTrends

Douglas Elliman Realty, an autarkic residential existent property brokerage, launched Elliman Productions, a contented instauration app powered by Infinite Creator, on Thursday.

Through the app, existent property agents tin seizure videos and photos to beforehand their spot listings.

Camilo Lopez, founder of Infinite Creator and Lifestyle Production Group, has created contented for Douglas Elliman for years. 

“Having worked with countless brokers implicit the years to nutrient evocative contented for their listings, I cognize that prime contented is captious to existent estate,” Lopez said successful a property release.

The app has professional-level editing tools similar graphic assistance, auto-correction and step-by-step tutorials for the agents’ high-quality photograph and video production. The app has been built exclusively for Douglas Elliman agents and provides them with branded assets and graphic elements for them to make customized content.

After production, the contented tin beryllium submitted for further editing done the app. In this step, a squad of editors provides the agents with branded and edited contented wrong a day. The contented produced tin past beryllium utilized arsenic a cheaper selling strategy, according to the release.

“Elliman Productions not lone gives agents the quality to make elevated selling content, but it besides enables them to bash it rapidly and without compromising quality,” said Stephanie Garbarini, main selling serviceman of Douglas Elliman.

Elliman Productions besides provides a networking level for agents to link to nonrecreational existent property photographers and videographers. Through the app, agents tin docket spot shoots.

Scott Durkin, CEO of Douglas Elliman, said successful the connection Elliman Productions follows the motorboat of StudioPro and Elliman Showroom this year. “Elliman Productions adds a captious caller constituent to the toolkit we supply to our agents,” Durkin said.

Douglas Elliman besides uses and invests successful proptech companies successful their aboriginal signifier and provides real-estate related services similar marketing, spot absorption and escrow.