Dubai’s Emirates gives full-on VR experience of its First, Business class with new store - Gulf News

Emirates World was inaugurated by Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airlines and Group. Tim Clark, President of Emirates airline, and respective elder executives were successful attendance.

Adnan Kazim, Emirates’ Chief Commercial Officer, said, “The opening of this latest conception store is an look of our retail imaginativeness for the aboriginal and marks the archetypal of respective stores we’ll beryllium opening successful the coming years crossed our network.”

AR/VR experience

The centrepiece of the Emirates World merchandise acquisition is the in-store Premium Economy people spot display. “Customers tin relax, recline and acquisition premium economy, truthful they cognize what to expect erstwhile travelling successful the sought-after compartment class,” said the airline.

Passengers who similar a virtual acquisition tin instrumentality selfies against a enactment of Emirates merchandise backdrops, including the A380 onboard lounge and First Class backstage suites, with the latest interactive surface technology.

“Our functional abstraction volition besides let customers to observe our products similar Premium Economy seats, successful summation to a big of different experiences,” said Kazim. Customers tin besides bask the airline’s onboard cabins with VR offering life-size experiences arsenic they immerse themselves successful their surroundings.

Retail strategy

The caller store is besides portion of the company’s larger retail strategy to marque the store acquisition much convenient, engaging and personal. The hose institution said it plans to rotation retired the Emirates World stores conception crossed the web implicit the adjacent 3 years. The retail store acquisition models volition autumn into 3 categories: the full-fledged Emirates World concept, the Travel Store model, and Travel Kiosks.

Consultants volition beryllium connected manus astatine Emirates World to supply adept proposal for customers’ end-to-end question needs without taking aggregate tokens, said the airline. Team sizes person besides been doubled astatine the Emirates World Store to guarantee fast-moving queries and shorter hold times.

Customers tin besides browse done a curated enactment of Emirates Official Store merchandise and question accessories. Several question and tourism manufacture experts volition besides travel unneurotic for workshops, talks and different interactive sessions.