Elite women's sports revenue 'set to top £1.8bn in 2025'

Global gross generated by elite women's sports is predicted to transcend £1.8bn successful 2025, with concern experts Deloitte stating the "commercial entreaty of women's sports and its athletes has ne'er been higher".

Last year's gross surpassed £1bn for the archetypal clip and the latest Deloitte study is predicting astatine slightest £1.88bn successful matchday, broadcast and commercialized gross successful 2025.

Basketball (44%) is forecast to overtake shot (35%) arsenic the highest revenue-generating sport.

Commercial income, which includes sponsorships, partnerships, merchandising income and pre-season circuit income, is expected to correspond the largest stock of gross crossed women's sports (54%), with broadcast revenues contributing 25% and matchday revenues providing the remaining 21%.

Jennifer Haskel, cognition and penetration pb successful the Deloitte Sports Business Group, said: "The maturation of women's athletics has continued to transcend expectations arsenic assorted competitions, leagues, clubs and athletes make important returns, contempt constricted resources.

"Women's athletics is rewriting the playbook and challenging accepted norms to redefine the aboriginal of the industry."

Haskel highlighted the value of large tournaments, similar the 2025 Women's Rugby World Cup, which volition beryllium held successful the UK and has already sold a grounds fig of tickets, and Women's Euro 2025, successful driving the gross increases.

She added: "Major events are expanding visibility and information crossed galore sports and geographies, but deliberate actions request to beryllium taken aft these large moments to thrust home occurrence for leagues and clubs.

"It is nary longer capable to conscionable big an lawsuit - organisers indispensable beryllium bold and deliberation of caller ways to prosecute fans and thrust information adjacent aft the champion is crowned.

"The commercialized entreaty of women's sports and its athletes has ne'er been higher, arsenic the assemblage continues to radiance connected the planetary stage.

"Increasing strategical concern is much important than ever to thrust a nonrecreational planetary scenery and make an engaging manufacture for generations to come. It is important for women's athletics organisations to instrumentality the close structures, make a wide program for investment, and specify a semipermanent imaginativeness for their spot wrong a rapidly evolving planetary industry."