Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands - MacRumors

1 year ago 32

Monday November 28, 2022 10:42 americium PST by Juli Clover

Apple has chopped backmost connected its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech."

Musk went connected to people a canvass asking if Apple should "publish each censorship actions" taken that interaction customers and helium began retweeting contented from companies that Apple has had moderation discussions with. He besides retweeted the 1984 parody video from Epic Games that suggested Apple has an App Store monopoly.

Apple has mostly stopped advertizing connected Twitter. Do they hatred escaped code successful America? — Elon Musk (@elonmusk) November 28, 2022

Since Musk took implicit Twitter, advertisers person been pulling backmost connected Twitter-based advertisement campaigns due to the fact that of Musk's attack to moderation and the re-enabling of antecedently suspended and banned accounts, specified arsenic that of erstwhile U.S. President Donald Trump.

Musk eliminated more than fractional of Twitter employees implicit the people of the past fewer weeks, including galore who handled argumentation instauration and contented moderation. This has caused issues with advertisers, particularly aft the bungled motorboat of the $8 Twitter Blue subscription that included relationship verification. Twitter users rapidly learned they could wage $8 to impersonate high-profile accounts and companies, starring to chaos connected the platform.

Last week, nonprofit enactment Media Matters released a report suggesting Twitter has mislaid fractional of its apical 100 advertisers. These advertisers spent $2 cardinal successful 2020 and much than $750 cardinal successful 2022, truthful Twitter is facing notable losses successful advertisement revenue. Companies similar AT&T, CNN, Dell, Allstate, DirecTV, HP, Nestle, Coca-Cola, Verizon, General Mills, Volkswagen, Wells Fargo, and others are nary longer moving Twitter ads.

Musk has attempted to transportation advertisers to stay connected the platform, going arsenic acold arsenic personally calling the CEOs of immoderate brands, according to Financial Times. Musk has been "berating" companies that person pulled retired of Twitter ads, starring immoderate to trim spending to a bare minimum to "avoid further confrontation" with Musk, who has been championing "free speech" and "civil debate" connected the platform.

Apple ‌App Store‌ main Phil Schiller deactivated his Twitter account pursuing Musk's takeover, a awesome that Apple executives are not pleased with the absorption that Twitter is heading, which could pb to further clashes implicit moderation successful the future. Last Friday, Musk commented connected Apple's ‌App Store‌ policies, giving immoderate penetration into what mightiness hap if contented connected Twitter grows problematic. Musk has confirmed that Apple is "making moderation demands."

Should Twitter get to the constituent wherever its deficiency of moderation causes Apple and Google to region it from their stores, Musk said that helium volition "make an alternate phone." He said that it hopes "it does not travel to that," but volition bash truthful if determination is "no different choice."

Note: Due to the governmental oregon societal quality of the treatment regarding this topic, the treatment thread is located successful our Political News forum. All forum members and tract visitors are invited to work and travel the thread, but posting is constricted to forum members with astatine slightest 100 posts.