Elon Musk says Twitter will launch pricier Blue tier free of ads - Digital Trends

1 year ago 71

Elon Musk said connected Sunday that Twitter is readying to connection a higher-priced Blue subscription that volition person zero ads.

Musk, who acquired Twitter successful October 2022 successful a woody worthy $44 billion, didn’t accidental however overmuch the caller tier volition cost, nor erstwhile it volition launch.

Twitter Blue presently costs $11 a period for iOS and Android users, and $8 a period for sign-ups made via the web. An yearly complaint for web sign-ups is offered for $84. The higher rates for iOS and Android is Twitter’s mode of dealing with the chopped that Apple and Google instrumentality for purchases made via their app stores.

The premium tier is expected to amusement fractional the fig of ads that are presently shown to users connected the escaped tier, though Twitter has reportedly yet to marque the change. The caller pricier tier, connected the different hand, volition bash distant with ads altogether.

In a follow-up tweet connected Sunday, Twitter CEO Musk besides said that ads connected the level are “too predominant and excessively big,” promising that the San Francisco-based level volition beryllium “taking steps to code some successful coming weeks.”

Last spring, erstwhile Musk made nationalist his program to get Twitter, helium forecast that ads connected the work would become little of a gross driver for the institution by 2028, accounting for 45% of full income, down from 90% successful 2020. Instead, helium said it was his program to usage subscriptions to thrust revenue, a connection that led to a revamp of Twitter Blue toward the extremity of past year.

Current features for the premium Blue tier see a verification checkmark (awarded pursuing a verification check), an undo-tweet option, bookmark folders for organizing bookmarked tweets, customized app icons truthful you tin alteration however your Twitter icon appears connected your phone, colour themes to alteration the look of the app, power implicit what appears connected your navigation bar, and the quality to upload videos of up to 60 minutes via web, oregon 10 minutes via iOS and Android, compared to 4 minutes without a subscription.