Emerging Technology Analysis: The technologies to know, including AR, VR and AI - Glossy

Glossy’s editor-in-chief Jill Manoff and Digiday Media’s elder researcher Li Lu and probe exertion Catherine Wolf revealed the afloat results of Glossy’s emerging technologies study connected Dec. 8.

Watch the afloat treatment here:

Watch investigation of AR/VR usage successful 2022 versus 2017:

Watch investigation of however marketers pull consumers with AR/VR:

Watch investigation of marketers’ aboriginal usage of AR/VR:

Watch investigation of however marketers usage data-driven personalization:

Watch investigation of however marketers usage chatbots and different NLP technologies:

Watch investigation of marketers’ aboriginal usage of AI:

Key takeaways:

• Marketers chiefly usage AR and VR arsenic an accidental to rise marque consciousness alternatively than a constituent of sales.
  
• Meta-owned platforms are the apical big platforms for AR and VR experiences. Marketers volition apt spot caller AR partners from different tech giants, but determination are little VR competitors.
  
• Marketers usage AI successful the signifier of data-driven personalization to make user profiles with which they tin people ads and urge products; and to marque dynamic tract changes.

• Chatbots are the main benignant of earthy connection processing marketers usage due to the fact that of its applicable applications for lawsuit service. Social media listening is second.
  
• Marketers chiefly usage blockchain exertion for NFTs with the goals of generating buzz and creating caller gross streams. Overall marketers absorption connected marque awareness.
  
• The main obstacle to accrued marketer adoption of the emerging technologies is that brands can’t find a concern crushed to put successful the technologies. Blockchain remains the astir theoretical of each the emerging technologies.

Expert analysis:

“DressX is an emerging tech institution offering integer manner … [and this is] avant garde manner that, successful [physical form], possibly radical can’t spend … for usage connected Instagram and TikTok. [The consumer] tin bargain thing digitally, deterioration it, instrumentality the representation and beryllium done with it. It’s little wasteful, much affordable and gives you that large Instagram. … I spot bully possibilities present and particularly bully buy-in from immoderate large brands that besides spot the value.” — Jill Manoff, editor-in-chief astatine Glossy