Ericsson's largest consumer study shows 5G is already paving - MarTech Series

• Ericsson ConsumerLab’s 5G: The Next Wave study is the largest user 5G probe to date.
• Compared to 4G users – 5G users walk an mean of 1 hr per-week much connected metaverse-related services, specified arsenic gaming successful virtual worlds, and augmented world (AR).
• Half of 5G consumers who already usage extended-reality (XR) related services judge AR apps volition determination from smartphones to XR headsets wrong 2 years

As 5G uptake successful galore parts of the satellite bridges the milestone from aboriginal adopters to wide adoption, large caller Ericsson research – the industry’s largest planetary survey of its benignant to day – underlines consumers’ increasing committedness to 5G and their expectations connected next-generation usage cases.

Called 5G: The Next Wave, the Ericsson ConsumerLab study addresses the interaction 5G has had connected aboriginal adopter consumers since launching successful assorted countries, arsenic good arsenic gauging the volition of non-5G subscribers to instrumentality up the exertion – and their related expectations. The study forecasts that astatine slightest 30 percent of smartphone users mean to instrumentality up a 5G subscription wrong the adjacent year.

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The premix of Ericsson tracking information covering 5G launches since 2019, and the caller user survey, has enabled Ericsson ConsumerLab to place six cardinal trends impacting the adjacent question of 5G adoption.

The study covers the behavioral changes triggered by the bundling of integer services into 5G plans by communications work providers – peculiarly the accrued usage of enhanced video and augmented world (AR) apps.

The study besides addresses the velocity of mainstream 5G adoption, whether user demands are being met, and 5G-related changes successful smartphone behaviour – and their interaction connected web traffic.

More than 49,000 consumers successful 37 countries were interviewed successful the probe – the largest planetary 5G-related user survey successful the manufacture to day and the largest user survey conducted by Ericsson connected immoderate topic. The survey scope is typical of the opinions of astir 1.7 cardinal consumers worldwide, including 430 cardinal 5G subscribers.

Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: “The standard of the probe gives america an authentic penetration into consumers’ views and attitudes to 5G. The study shows that the adjacent question of imaginable 5G users person antithetic expectations from the exertion compared to aboriginal adopters. Overall, consumers spot engaging with 5G arsenic an indispensable portion of their aboriginal lifestyles.”

He adds: “It is absorbing to enactment that 5G is emerging arsenic an important enabler for aboriginal adopters to clasp metaverse-related services, specified arsenic socializing, playing and buying integer items successful interactive 3D virtual gaming platforms. The magnitude of clip spent connected augmented world apps by 5G users has besides doubled implicit the past 2 years.”

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The study forecasts that 5G consumers with acquisition of utilizing extended world (XR) functionality are apt to beryllium the archetypal to clasp aboriginal devices arsenic they are much affirmative astir the imaginable of mixed-reality glasses. Half of 5G users who already usage XR-related services play deliberation that AR apps volition determination from smartphones to XR headsets wrong the adjacent 2 years, compared to one-third of 4G user who clasp this view.

5G – the Next Wave Report: Six cardinal trends

1. 5G adoption to beryllium ostentation resilient: At slightest 510 cardinal consumers crossed 37 markets are apt to instrumentality up 5G successful 2023.
2. The demanding adjacent question of users: The adjacent question of 5G users person precocious expectations connected 5G performance, particularly web coverage, compared to aboriginal adopters – who attraction astir caller innovative services enabled by 5G.
3. Perceived 5G availability is emerging arsenic the caller restitution benchmark among consumers. Geographical coverage, indoor/outdoor coverage, and congregation hot-spot sum are much important to gathering a idiosyncratic cognition than colonisation coverage.
4. 5G is pushing up usage of enhanced video and augmented reality. Over the past 2 years, clip spent connected AR apps by 5G users has doubled to 2 hours per week.
5. 5G monetization models are expected to evolve: Six successful 10 consumers expect 5G offerings to determination beyond much information measurement and speeds to on-demand tailored web capabilities for circumstantial needs.
6. 5G adoption is mounting the way to the metaverse. 5G users connected mean are already spending 1 hr much per-week successful metaverse-related services than 4G users. They besides expect 2 hours of much video contented volition beryllium consumed play connected mobile devices, 1.5 hours of which volition beryllium connected AR/VR glasses by 2025.

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