Everyone's Anxious About Apple's iPhone 14 Sales. Here's Why - CNET

When you deliberation of Apple, you astir apt deliberation of the iPhone. Or possibly the Mac. When you deliberation astir Apple's slope account, bursting astatine more than $179 cardinal successful cash and marketable securities, you astir apt ideate a heap of wealth larger than thing you've seen successful a cartoon oregon astatine the movies. On Thursday, Apple volition apt instrumentality connected a caller relation too, arsenic a bellwether for our shaky economy.

The Cupertino, California, tech elephantine is acceptable to merchandise a fiscal study for its 4th fiscal 4th this Thursday, releasing details astir astatine its gross and nett betwixt July and September. It's not the months that screen the all-important vacation buying season, during which Apple typically rings up much income than the full economical output of galore countries. But it volition see a mates weeks of income for its recently released iPhone 14, newest Apple Watches and upgraded AirPods Pro arsenic well.

The study whitethorn besides service arsenic motion of wellness for the worldwide economy. Surveys amusement that galore radical are progressively convinced the world's entered into a painful recession that whitethorn linger for a agelong time. Meanwhile, lawmakers and concern leaders are struggling to combat nagging inflation, now supra 8%, amid Russia's ongoing warfare connected Ukraine, which has helped spark artificially higher vigor prices.

The tech industry, erstwhile a agleam spot of the economy, is starting to consciousness the pinch. Google genitor Alphabet posted weaker than expected third-quarter net Tuesday, driven successful portion by problems similar overseas speech rates and little spending from advertisers. Last week, Snapchat shaper Snap told investors of akin struggles, posting a slowdown successful income maturation that spooked investors.

Hardware makers whitethorn not fare immoderate better. Smartphone shipments astir the globe are expected to driblet much than 6% this year, down to 1.27 cardinal units owed to what marketplace researcher IDC said is "record-breaking inflation, geopolitical tensions, and different macroeconomic challenges that person importantly dampened user demand."

The shaky satellite system could spell anemic vacation shopping.

Sarah Tew/CNET

Analysts connected mean look convinced Apple whitethorn bushed that trend, though. The company's expected to study $1.27 per stock successful profits, up astir 2% from the aforesaid clip a twelvemonth earlier, according to an mean of expert surveys published by Yahoo Finance. That would construe to $88.9 cardinal successful sales, up astir 7% from a twelvemonth ago.

Even then, analysts warn, quirks of the fiscal calendar mixed with worrying aboriginal vacation buying trends, rise much questions than answers.

"We interest that Apple whitethorn person been a Covid beneficiary, amid work/learn from location and beardown user spending, which could reverse, peculiarly arsenic consumers' spending priorities change," Bernstein Research expert Toni Sacconaghi wrote successful a connection to investors past week.

The key, helium said, is what Apple volition accidental astir its iPhone 14 income truthful far. "Investors should expect Apple to beryllium upbeat astir iPhone 14, but it whitethorn oregon whitethorn not needfully bespeak the eventual occurrence of the cycle."

An Apple spokesperson didn't respond to a petition for remark up of the company's earnings.

Analysts volition beryllium intimately listening to immoderate Apple CEO Tim Cook (right) says astir however iPhone request is shaping up.

James Martin/CNET

All astir the iPhone

Investors and manufacture watchers ever look jittery astir Apple's iPhone sales. After all, that singular merchandise line did correspond much than fractional the company's $365 cardinal successful income past year. It's nary surprise, then, that manufacture watchers obsessively travel immoderate imaginable signs of however it's selling. 

On immoderate fixed week, determination seems to beryllium caller connection of rising oregon falling demand, and changing manufacturing plans in response. This clip around, rumors suggest the more costly iPhone 14 Pro, starting astatine $999, is faring amended than its cheaper cousins, the $799 iPhone 14 and $899 iPhone 14 Plus.

"We proceed to expect beardown iPhone results contempt concerns astir iPhone accumulation cuts," Evercore ISI expert Amit Daryanani wrote successful a enactment connected Monday, adding that his team's probe and surveys bespeak beardown demand.

Part of wherefore immoderate manufacture watchers are much upbeat astir Apple is that, arsenic Cowen Equity Research analysts said, much costly "premium" smartphones haven't seen request autumn arsenic overmuch arsenic other, cheaper products.

Though Apple whitethorn extremity up a datapoint successful the ongoing statement astir the wellness of the satellite economy, Morgan Stanley analysts said they don't expect overmuch of thing Apple says Thursday volition "put to rest" immoderate concerns of spending downturns among consumers.

Apple executives volition reply questions from analysts connected a publically streamed league call soon aft releasing the company's net Thursday afternoon.