Exclusive: Twitter to introduce new controls for ad placements -email - Reuters

Dec 8 (Reuters) - Twitter Inc volition rotation retired caller controls arsenic soon arsenic adjacent week to fto companies forestall their ads from appearing supra oregon beneath tweets containing definite keywords, the societal media level told advertisers successful an email connected Thursday.

The caller controls are portion of Twitter's effort to reassure and lure backmost advertisers that person pulled ads disconnected the level since it was purchased successful October by billionaire Elon Musk, amid reports from civilian rights groups that hatred code has risen since the acquisition and aft respective banned oregon suspended accounts were reinstated.

Twitter earns astir 90% of its gross from selling integer ads. Musk precocious attributed a "massive driblet successful revenue" to civilian rights organizations that person pressured brands to intermission their Twitter ads.

In a caller telephone with an advertizing manufacture group, a Twitter typical said the level was considering bringing its contented moderators, galore of whom are contracted done third-party vendors, in-house, according to a root acquainted with the remarks.

The Twitter typical said bringing contented moderators in-house astatine Twitter would let the level to put much successful moderation for non-English languages, according to the source.

The email to advertisers connected Thursday, which was reviewed by Reuters, said a revamped mentation of Twitter's subscription work called Twitter Blue would statesman rolling retired connected Friday.

The subscription volition let accounts to person a verified cheque mark. Accounts for individuals volition get a bluish check, portion golden and grey cheque marks volition denote concern and authorities accounts, according to the email.

The subscription terms volition beryllium $7 per period connected the web and $11 per period connected Apple devices, the email said.

Twitter, which has mislaid galore members of its communications team, did not instantly respond to a petition for comment.

Reporting by Sheila Dang successful Dallas; Editing by Leslie Adler

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