Eyeing VR Fitness, Liteboxer Expands Beyond the Fight Game - Fitt Insider

Liteboxer is taking a plaything astatine VR fitness.

For context: Liteboxer debuted successful July 2020 with a connected LED punching bag, riding pandemic-inflated request to a $20M Series A successful mid-2021.

But arsenic hardware income went haywire by year’s end, the cardio-boxing marque was already pivoting, adapting its boxing workout for Meta Quest 2 and launching Liteboxer Go, low-cost, punch-tracking wearables that lone necessitate an app

The latest: As VR fittingness takes hold, Liteboxer launched Total Body, caller programming that goes beyond throwing punches. Liteboxer CEO Jeff Morin says the caller HIIT-style acquisition brings a real-life workplace into the home:

“We person captured what is intrinsically motivating astir having a manager successful your look pushing you to get successful a mates much reps and bring it to the headset, for a fraction of the outgo of a gym rank and with the convenience of not having to permission your home.”

Ready Player One

Virtual world fittingness is still nascent, and due to the fact that the modular VR consoles lone usage handle-held joysticks for control, boxing’s compatibility has made it a superior signifier of exercise. But possibly not for long.

• In February, LES MILLS launched an adaptation of its cardio-boxing people BODYCOMBAT connected Meta Quest.
• In October 2021, Meta sought to acquire the creators of Supernatural, a VR fittingness crippled for boxing, aerobics, and meditation.
• FitXR, an Oculus-hosted fittingness level for boxing, dance, and HIIT, quadrupled its memberbase implicit the past 12 months.

Looking ahead: The FTC is reportedly seeking to artifact Meta’s acquisition of Supernatural, worrying the tech elephantine would ain a monopoly connected VR fitness. But, Apple’s “Reality One” headset is looming, and Liteboxer’s Jeff Morin has already confirmed his level volition beryllium disposable connected both.

Punchline: For Liteboxer, VR workouts are shaping up to beryllium a overmuch bigger market, and a much enticing opportunity, than connected fitness.