Facebook owner Meta to launch Twitter rival on Thursday

1 year ago 27

Screenshot of Threads logo from the Apple App Store.Image source, Meta

Image caption,

Screenshot of Threads logo from Apple App Store

By James Clayton

North America exertion reporter

Facebook proprietor Meta is launching its caller app to rival Twitter and says it volition spell unrecorded connected Thursday.

The app, which is called Threads and is disposable for pre-order connected the Apple App Store, volition beryllium linked to Instagram.

Screengrabs amusement a dashboard that looks akin to Twitter. Meta describes Threads arsenic a "text based speech app".

The determination is the latest successful a rivalry betwixt Meta brag Mark Zuckerberg and Twitter proprietor Elon Musk.

Last month, the brace agreed to a carnal fight, though it is unclear however superior the 2 men were astir really holding a bout.

"Thank goodness they're truthful sanely run", Mr Musk responded to a tweet astir Threads, successful an evident caller swipe astatine Mr Zuckerberg.

Meanwhile, Twitter has said that the fashionable idiosyncratic dashboard, TweetDeck volition spell down a paywall successful 30 days time.

The determination is the latest propulsion by Mr Musk arsenic helium tries to get users to motion up to Twitter's subscription service, Twitter Blue.

It appears from Meta's Threads app that it volition beryllium a escaped work - and determination volition beryllium nary restrictions connected however galore posts a idiosyncratic tin see.

"Threads is wherever communities travel unneurotic to sermon everything from the topics you attraction astir contiguous to what'll beryllium trending tomorrow" the statement connected the App Store says.

Pictures amusement screengrabs from the app, that look astir identical to Twitter.

It being a Meta app, Threads volition besides hoover up information connected your phone, including determination data, purchases and browsing history.

Several apps that carnivore a striking resemblance to Twitter person sprung up successful caller years - specified arsenic Donald Trump's Truth Social and Mastodon.

Another akin app, Bluesky claimed to person seen "record" postulation aft Mr Musk's determination to restrict usage astatine the weekend.

However, Threads could beryllium the biggest menace faced by Twitter to date.

Mark Zuckerberg has a past of borrowing different company's ideas - and making them work.

Meta's Reels is wide seen arsenic a TikTok copy, portion Stories looks akin to SnapChat.

Meta has the resources to vie with Twitter. Threads volition beryllium portion of the Instagram platform, truthful it volition besides beryllium connected to hundreds of millions of accounts. It's not starting from zero, arsenic different would-be rivals person had to do.

Although Mr Musk has been praised successful immoderate quarters for his committedness to escaped speech, helium has besides alienated immoderate users.

Mr Zuckerberg volition anticipation helium tin propulsion capable disenchanted users distant from Twitter to make a genuine alternative.

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