First-Party Data Strategies for 2023 Retail Media Loyalty - Adweek

One of retail media’s biggest selling points has been the robust first-party data the retailer has gathered from customers—their buying habits, marque affinity, acquisition frequency, terms sensitivity and adjacent spirit oregon colour preferences. 

The richness of the information depends connected however meticulous the retailer has been collecting and slicing that accusation over—well, successful galore cases, decades. Retailers acceptable their ain prices and definitions of premium CPC, CPM oregon entree interest connected that data, bundle it up and merchantability it to brands.