Ford Fiesta set to be discontinued as model scrapped

1 year ago 58

Ford FiestaImage source, Getty Images

By Theo Leggett & Lora Jones

BBC Business

The fashionable Ford Fiesta is acceptable to beryllium discontinued arsenic aboriginal arsenic adjacent twelvemonth arsenic costs of parts emergence and drivers opt for SUVs, the BBC understands.

Ford bosses are expected to denote successful the adjacent fewer days that the accumulation of the Fiesta volition extremity by mid-2023.

Executives are believed to beryllium holding talks with dealers, suppliers and unit up of the announcement.

The Sun archetypal reported that Ford had nary plans for an electrical mentation of the car contempt its popularity.

A spokesperson for Ford said that it was "accelerating our efforts to spell each successful connected electrification", and truthful the institution is reviewing the portfolio of cars it has connected offer.

He added that the carmaker does not remark connected speculation and that much accusation would beryllium made disposable soon.

The Fiesta is presently produced successful Germany, though the archetypal exemplary rolled disconnected the accumulation enactment successful Dagenham, Essex, successful 1977.

The car was astatine the forefront of the US carmaker's efforts to country the British car marketplace due to the fact that of its much affordable terms point.

It was created primitively arsenic a much fuel-efficient, tiny car successful the aftermath of the 1973 lipid crisis. More than 20 cardinal of the cars person since been built for customers worldwide, aft it changeable to the apical of best-seller lists and remained determination for decades.

Image source, Getty Images

Image caption,

The Ford works astatine Dagenham was 1 of the UK's largest car factories.

In caller years, it has been displaced by newer models specified arsenic the Puma. Although past month, the Fiesta was inactive the sixth best-selling caller car successful the UK with 4,570 registrations, according to the latest information from manufacture assemblage the Society of Motor Manufacturers.

Ford is thought to beryllium utilizing electrification arsenic an accidental to reinvent the marque for eco-conscious consumers.

They person already announced electrical versions of the F-150 pickup, 1 of the best-selling vehicles successful the US, and the Mustang, synonymous with all-American musculus cars.

As the UK's 2030 prohibition connected caller petrol and diesel cars approaches, it is thought the Puma, a smaller, hybrid, SUV, volition instrumentality the pb arsenic the much affordable enactment arsenic Ford puts much of its absorption connected design.

It has already dropped the Focus exemplary too, without an electrical mentation tipped for production.

The company, which is investing $50bn (£43.bn) globally done 2026 to electrify its fleet, present says it is connected way to present much than 2 cardinal electrical vehicles annually by 2026.

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