Sports Direct proprietor Frasers Group is reported to beryllium adjacent to securing the acquisition of Gieves & Hawkes, the historical Savile Row tailor.
Frasers Group is said to beryllium successful precocious talks to bargain the 251-year-old firm, according to Sky News which archetypal reported the news.
The retail giant, which was founded by Mike Ashley, emerged arsenic a imaginable purchaser of Gieves & Hawkes successful September.
Frasers Group would not officially remark connected the report.
Gieves & Hawkes, which has its HQ astatine Number 1 Savile Row successful London - 1 of the world's astir celebrated manner addresses - is 1 of the oldest bespoke tailoring companies.
But it has faced uncertainty ever since its Hong Kong-based proprietor collapsed into liquidation past year.
Sky News said the worth of immoderate woody was not known astatine this stage.
Retail billionaire Mike Ashley has been 1 of the High Street's astir salient and colourful figures since founding his concern 40 years ago.
Mr Ashley precocious stepped down from the committee of Frasers Group but remains the group's controlling shareholder.
He had already handed implicit the moving of the radical to his son-in-law Michael Murray earlier this year.
Frasers Group has snapped up a fig of troubled brands successful caller years, including the collapsed manner retailer Missguided successful June.
It besides taken implicit Game, Evans Cycles, Jack Wills and Sofa.com successful akin deals.