French luxury brand Printemps launches virtual fashion collection for Christmas — Retail Technology Innovation Hub - Retail Technology Innovation Hub

Printemps is continuing its Web3 travel with the motorboat of a virtual manner marque for Christmas.

This builds connected the instauration of a virtual store successful the metaverse and completion of its archetypal NFT drop.

Further details here.

2022 RTIH Innovation Awards

Printemps has been shortlisted successful the Omnichannel Retail Initiative class astatine the 2022 RTIH Innovation Awards.

It has made the chopped for blurring the lines betwixt existent and virtual worlds, and introducing its clients to a caller mode of buying online.

Its submission focused connected however users tin stroll done an augmented world store, inspired by the Printemps Haussmann flagship, wherever quality has begun to instrumentality over.

Accessible via mobile oregon desktop, radical tin observe an atrium and a hanging plot showcasing the Paris skyline, arsenic good arsenic surrealist products.

By purchasing 1 of these products, they tin triumph an NFT.

The Omnichannel Retail Initiative of the Year victor volition beryllium revealed astatine a sold retired lawsuit successful cardinal London connected Tuesday, 6th December.

RTIH Editor, Scott Thompson, says: “Innovation and exertion play a captious relation successful the occurrence of the retail sector, truthful it is large to recognise standout examples done our awards.”

“Thanks to each those who person entered the 2022 event. We received a grounds fig of submissions and galore fantastic examples of the continued resilience and dynamism of the retail abstraction during hugely challenging times.”

“I’m present looking guardant to announcing the winners astatine our cardinal London lawsuit successful December.”