GapMaps adds new Visitation Data feature to GapMaps Live - IT Brief New Zealand

GapMaps has added a caller Visitation Data diagnostic to GapMaps Live to assistance brands recognize lawsuit question patterns successful and astir circumstantial locations.

The exertion is acceptable to springiness brands almighty insights into real-time lawsuit visitation patterns utilizing authorised determination information collected from mobile phones.

Currently, GapMaps is utilized by much than 500 brands to enactment their web strategies and determination quality planning, and the institution says the proviso of visitation information volition alteration customers to marque faster and much informed determination decisions based connected empirical data.

“Before visitation information was available, brands would typically behaviour costly and time-consuming surveys to recognize lawsuit question patterns successful and astir a circumstantial location,” says Anthony Villanti, GapMaps Managing Director and Founder.   

“With that information present disposable successful GapMaps Live, immoderate concern tin amended recognize who their customers are, however acold they question to sojourn their locations, however agelong they sojourn for, and what the adjacent generators similar schools oregon buying centres whitethorn beryllium that are driving customers to their stores.”

He says that this tin assistance organisations enactment towards amended strategies erstwhile operating wrong the market.

“Importantly, these insights assistance place imaginable gaps successful a network, pass selling strategies and recognize the cannibalisation interaction connected an existing store if a caller 1 is opened nearby.”

With visitation data, brands tin instantly visualise heatmaps successful GapMaps Live to recognize the existent catchments for each store and find imaginable caller store locations successful areas that are improbable to interaction income crossed their existing portfolio. 

In addition, brands tin get the aforesaid accusation for their competitors’ stores, which tin assistance them summation a competitory vantage and respond strategically oregon tactically.

“By incorporating visitation information into GapMaps Live, brands tin rapidly measure wherever radical question from and to, frequence of visits, profiles of consumer, wherever radical live, work, shop, recreate, travel, larn and play, which is simply a gamechanger successful readying caller developments and assessing the imaginable interaction connected an existing store,” says Villanti.

“By further enriching GapMaps Live, it differentiates our level and supports our lawsuit acquisition maturation plans successful a scope of manufacture sectors wherever a carnal determination is needed, specified arsenic fitness, childcare, healthcare and work stations, amongst others.”

Villanti says that determination information is important successful today's endeavor climate, and it's captious that it is close and efficient.

“When doing immoderate benignant of investigation utilizing determination data, it is captious to person assurance that a determination sojourn is really a visit,” Villanti continues.

“For this reason, we spent the past 4 years investigating and refining mobile instrumentality information to guarantee the outputs we marque disposable successful GapMaps Live lone see observations wherever we cognize the instrumentality root anterior to the visit, the sojourn dwell clip and the instrumentality destination aft the visit.”