ATLANTA–(BUSINESS WIRE)–Genexa Inc. (“Genexa”), the archetypal ever institution to marque medicine with the aforesaid effectual progressive ingredients utilized by large pharma—but without immoderate of the artificial fillers—is appealing a wrongful, adverse ruling by the National Advertising Division (“NAD”) of the Better Business Bureau. NAD’s misguided ruling stemmed from a situation by Johnson & Johnson Consumer, Inc. (“Johnson & Johnson”) that objected to Genexa’s claims regarding its ain ingredients versus competitors’ ingredients.
The pursuing connection and opinions are attributed to Genexa Inc.
Johnson & Johnson, among different competitors, does not privation consumers to cognize the information astir accepted OTC symptom and fever medications. The information is that conscionable due to the fact that the FDA approves of an constituent to beryllium utilized successful tiny doses, that does not mean it is harmless for usage successful ample doses. The information is that nary of america cognize the semipermanent interaction of each the assorted artificial sweeteners and different ingredients our loved ones ingest. The information is that titanium dioxide was banned successful foods by the European Union past twelvemonth but remains contiguous successful accepted OTC medicines.1 The information is that definite countries necessitate informing labels connected kids’ nutrient products containing artificial dyes.2 The information is that pediatricians would similar Genexa Kids’ Pain & Fever medicine implicit Children’s Tylenol for their ain children, based connected the respective ingredients.3
NAD’s recommendations were misguided from opening to end. First, Genexa is entitled to archer the nationalist that pediatricians similar Genexa Kids’ Pain & Fever medicine for their ain children, based upon the ingredients, implicit Children’s Tylenol’s comparable products. Genexa commissioned a nationalist survey—conducted by a highly reputable probe company—of pediatricians with children betwixt the ages of 2 and 11. The survey asked pediatricians to look astatine the ingredients contained successful Genexa Kids’ Pain & Fever arsenic good arsenic the ingredients successful each versions of Children’s Tylenol liquid Pain + Fever medicines and reply 1 question: “Which merchandise would you similar for your ain children?” The results overwhelmingly showed that a ample bulk of pediatricians preferred Genexa’s product. Although we disagree with the NAD’s conclusion, we are pleased that the NAD ruled that based upon the survey results, Genexa tin advertise that pediatricians similar Genexa’s Kids’ Pain & Fever’s ingredients implicit those successful Children’s Tylenol’s comparable products.
Additionally, NAD erred successful its ruling with respect to Genexa’s acquisition advertizing that addresses factual attributes of Tylenol’s ingredients. NAD opined that by pointing retired specified facts, Genexa mightiness pb a idiosyncratic to judge that medicines containing specified ingredients could beryllium harmful to them. NAD’s reasoning successful doing truthful seemed to beryllium premised upon the facts that the FDA permits these ingredients successful medicines and that Genexa didn’t taxable immoderate technological grounds illustrating that specified ingredients could beryllium harmful to people. The NAD simply made an mistake successful its characterization of the record. Genexa did so taxable technological grounds from highly reputable aesculapian researchers demonstrating that immoderate of the inactive ingredients commonly utilized successful our medicines, and permitted by the FDA, tin beryllium harmful to people.4
Genexa stands down each and each 1 of its challenged claims and looks guardant to appealing NAD’s determination to the National Advertising Review Board.
ABOUT GENEXA
Founded successful 2016 by 2 dads connected a ngo to revolutionize the medicine aisle, Genexa makes medicine with the aforesaid progressive ingredients radical need, but without the artificial ones they don’t. Genexa believes radical merit existent choices. That’s wherefore their concern is built connected the committedness to enactment radical implicit everything. All Genexa’s products are made to the highest standards of medicine with nary artificial dyes, communal allergens, oregon unnecessary inactive ingredients. It’s existent medicine, made clean. With a committedness to innovation astatine each turn, Genexa was precocious named to Fast Company’s prestigious database of the World’s Most Innovative Companies successful 2022. Learn however Genexa is putting radical implicit everything, successful everything they do, astatine Genexa.com.
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1 Commission Regulation (EU) 2022/63 of 14 January 2022 amending Annexes II and III to Regulation (EC) No 1333/2008 of the European Parliament and of the Council arsenic regards the nutrient additive titanium dioxide (E 171) [2022] OJ L 11/1
2 European Parliament. (July 7, 2008). Modernising the rules connected nutrient additives and labeling of azo dyes [Press release]. https://www.europarl.europa.eu/RegData/presse/pr_info/2008/EN/03A-DV-PRESSE_IPR(2008)07-07(33563)_EN.pdf
3 FRC, A Lieberman Company National Survey, Pediatrician Preferences, Spring, 2021
4 Reker et al., “Inactive” Ingredients successful Oral Medications, Science Translational Medicine 11 eaau6753 (2019).; Yu and Guo, Non caloric artificial sweeteners grounds antimicrobial enactment against bacteria and beforehand bacterial improvement of antibiotic tolerance, Journal of Hazardous Materials 433 (2022) 128840.
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