Global PC Shipments Sink Further in 3Q - Eetasia.com

Article By : Counterpoint Technology Market Research

Global PC shipments fell by 15.5% year-on-year (YoY) successful the 3rd 4th (Q3 2022) to scope 71.1 cardinal units, signaling different question of immense YoY declines aft the terrible yearly and sequential falls successful Q2, according to Counterpoint Technology Market Research data.

The Q3 2022 diminution was mostly owed to request weakness crossed some user and commercialized markets, which was chiefly driven by planetary inflation. Despite components shortage issues being mostly resolved, OEMs and ODMs are holding a comparatively blimpish presumption connected Q4 2022 and archetypal fractional of 2023.

The lull successful PC request continued successful the 4th contempt wide promotional activities from large OEMs, particularly for user merchandise lines. In addition, inventory digestion processes person been activated to woody with abnormally precocious levels arsenic we participate the 2nd fractional of the year. Although it is the play of highest user instrumentality sales, PC OEMs judge the destocking process volition proceed into 2023.

Based connected Counterpoint’s conversations with proviso concatenation members, particularly with components suppliers, the largest inventory numbers were successful Q3 2022 and volition apt statesman to diminution successful coming quarters but determination is uncertainty wrong the proviso concatenation connected erstwhile shipment maturation volition restart.

Global PC Inventory Accumulation Since 2022

Source: Counterpoint Research

Lack of user request successful the back-to-school season, shrinking endeavor purchasing owed to economical uncertainty and expanding promotional events each created a resistance connected Average Selling Price (ASP) maturation momentum and besides impacted PC marketplace revenue.

Apple reported a counter-market 7% YoY shipment maturation amid muted marketplace momentum, acknowledgment to its caller merchandise motorboat successful precocious Q2 with shipments refilled aft the China lockdowns successful Q2 that interrupted ODM manufacturing schedules. Meanwhile, Asus reported a 9% YoY shipment diminution successful the quarter, reflecting a comparatively resilient show owed to its endeavor focused strategy, successful enactment with management’s people of outperforming shipment successful 2022.

Lenovo booked a 16% YoY decline, mostly in-line with the planetary PC market, user request weakness was partially offset by endeavor spending. Its 23.7% marketplace stock remains flattish compared to past year, reflecting Lenovo’s beardown presumption efforts to header with a shaky market.

HP took an 18% stock successful Q3 with 12.7 cardinal portion shipments. This is the 2nd 4th of little than 20% marketplace stock by HP since 2016, mostly owed to its higher user mix, which meant it exited Q3 with a 26.5% YoY decline.

Dell also reported much than a 20% YoY shipment diminution with and 17% marketplace share. Its 12 cardinal units were a spot higher than Q3 2020, close earlier Dell began to payment from moving benignant changes station the archetypal waves of COVID.

Global PC Shipment by Vendor, Q3 2022

Overall, planetary PC shipments successful the 2nd fractional of 2022 volition inactive beryllium comparatively higher than the level earlier Covid broke out. However, Chip shaper AMD claimed that PC marketplace weakness already caused antagonistic impacts to its results and outlook; portion the absorption of Taiwan OEMs Acer and Asus, some shared their views that the PC manufacture volition not retrieve until H2 2023.

Looking into 2023, the entity is inactive covered by acheronian clouds. We are besides adjusting our 2022 shipment forecast to a 13% YoY diminution connected brushed PC demand. Among each PC merchandise segments, we believe Arm-based PCs and gaming PCs are poised to upwind the marketplace downturn best, with the assistance from Apple’s M-series offerings arsenic good arsenic incremental R&D efforts from spot makers and the wider ecosystem.