Google Ad Manager outage costs big websites ad sales - Reuters

OAKLAND, Calif., Dec 8 (Reuters) - A Google work relied upon by galore ample websites to merchantability and show ads was down for astir 3 hours Thursday, denying large quality publishers gross during the important vacation period, 2 sources acquainted with the substance said.

"The contented with Google Ad Manager has been resolved and advertisement serving has present been restored for the affected users,” Google said successful a tweet connected Thursday evening. “We apologize for the inconvenience.”

News websites specified arsenic the New York Times, Washington Post, Wall Street Journal and Los Angeles Times were being affected by the issue, 1 of the sources said.

Another said the mislaid gross for 1 ample quality website was thousands of dollars an hr and it was coming during a cardinal gross play arsenic advertisers beforehand vacation deals.

"This is existent economical loss," the root said.

The New York Times, Washington Post, Wall Street Journal and Los Angeles Times and Google did not instantly respond to requests for comment.

Google successful the past has reimbursed clients for definite work issues. Thursday's outage has been internally deemed a "P0" incident, its highest-priority designation for problems, and immoderate work began resuming aft astir 2 hours, a 3rd root said.

Ad Manager has astir 90% stock of the U.S. marketplace for ad-serving software, which publishers embed connected their websites, according to an ongoing antitrust suit Texas and different states person been pursuing against the tech giant.

"Essentially each large website uses GAM (including, e.g., USA Today, ESPN, CBS, Time, Walmart, and Weather.com)," the suit states.

The deficiency of contention has near publishers with fewer back-up options to Google Ad Manager, the sources said, and lawmakers successful the U.S. and elsewhere are pursuing authorities to curb Google's marketplace power.

Google has said it faces plentifulness of contention and denies allegations astir anticompetitive practices.

During the outage, ads continued to look connected Google's ain services specified arsenic YouTube.

Reporting by Paresh Dave; Additional reporting by Akanksha Khushi and Dawn Chmielewski; Editing by Lincoln Feast.

Our Standards: The Thomson Reuters Trust Principles.