Google is Concerned About Declining Internet Content Quality, Says Former Top Exec - Digital Information World

Google’s attack to its flagship hunt motor merchandise has changed rather a spot since its archetypal inception. While the hunt motor was initially meant to link users with websites based connected the keywords successful their hunt queries, the modern SERP that Google provides is reasonably antithetic with each things having been considered and taken into account. It tends to supply answers to questions successful in the SERP itself truthful that users don’t person to click connected immoderate links.

With each of that having been said and present retired of the way, it is important to enactment that Google mightiness beryllium doing this successful bid to compensate for a perceived diminution successful contented prime connected the internet. Former person of Google’s hunt squad Marissa Mayer recently spoke retired astir this, claiming that her agelong clip erstwhile leader has been disquieted astir mediocre website prime for rather immoderate clip now.

There are present implicit a trillion web pages that are indexed by Google, and this makes the wide prime of contented little than mightiness person been the lawsuit otherwise. Many SEO experts person tried to crippled the strategy due to the fact that of the information that this is the benignant of happening that could perchance extremity up giving their web pages a boost successful the SERP rankings, and that pb to web pages that are optimized for the algorithm but don’t supply capable answers to immoderate questions that users mightiness have.

Google has attempted to hole this contented by tweaking its algorithm to prioritize keyword stuffing little and to enactment much banal into precocious prime web pages. In spite of the information that this is the case, astir of the hunt results that radical get are often irrelevant, and they tin confuse them much alternatively of providing answers.

Antitrust groups person criticized Google successful the past for being excessively controlling of their users. Preventing them from navigating distant from the SERP tin springiness Google excessively overmuch of an power implicit them, and it tin besides supply the institution with an unfair vantage that tin marque it hard for different websites to stay competitory and person traffic.