Google Pixel team burns Apple on Twitter — from an iPhone - AppleInsider

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Maybe the words "Twitter for iPhone" should beryllium made a batch bigger, due to the fact that Google Pixel's selling squad person go conscionable the latest to diss Apple online — from an iPhone.

Surely, surely, this is present being taught successful each selling people successful the world. Marketing 101 has got to see the commandment that if you are going to beforehand a product, you don't bash it utilizing a rival's one.

It's not similar that's a hard connection to teach, but past it could beryllium done shorter. if you're selling thing but iPhones, don't usage iPhones to bash it.

Google Pixel's marketers latched connected to however Apple — hopefully inadvertently - utilized the #TakeNote hashtag popularized by the Utah Jazz NBA team. As past spotted by Twitter idiosyncratic Ian Zelbo, Google pounced.

Apple taking that hashtag is awkward — arsenic Utah Jazz primitively tweeted, earlier removing the remark — and possibly Google does person thing for NBA fans. That would marque its tweet some just crippled against Apple, and perchance utile to customers.

But instead, it was tweeted from an iPhone and for the thousandth time, the connection becomes that everyone prefers iPhone, adjacent the makers of a rival smartphone.

Seriously, everyone. As agelong agone arsenic 2013, T-Mobile's CEO gushed astir the Samsung Note 3 connected Twitter - from an iPhone. And Huawei employees got demoted and their wage chopped $728 per period for 1 tweet promoting the institution via an iPhone.

In 2018, Samsung sued a Russian "brand ambassador" for $1.6 cardinal aft she utilized an iPhone X alternatively of immoderate Samsung junk she was paid to push.

Then there's Microsoft's Joe Belfiore, who successful 2016 tweeted from an iPhone alternatively of a Microsoft Windows phone. He claimed helium had an excuse, though.

Oprah Winfrey didn't. But past she was ne'er truthful foolish arsenic to beforehand a rival telephone via an iPhone. No, successful 2012, she enactment her stature and proposal down a promo tweet for the Microsoft Surface — sent from her iPad.

Forget Marketing 101. Twitter should merchantability an app that conscionable looks for the words "Twitter for iPhone" and makes PR radical corroborate they privation to beryllium that daft.