Thursday November 10, 2022 12:54 p.m. PST by Juli Clover
Google today announced that fashionable streaming euphony work Spotify volition beryllium capable to measure Android users straight successful the Google Play mentation of Spotify without needing to spell done the Google Play billing system.
Spotify is Google's archetypal spouse for "User Choice Billing," a diagnostic that allows Android users to marque purchases utilizing the outgo enactment they prefer. User Choice Billing is fundamentally an alternate billing enactment for in-app purchases, and it comes with a reduced fee.
Spotify volition beryllium capable to cod payments straight from users, and Google volition complaint Spotify 4 percent little than normal. Spotify and different developers who yet follow User Choice Billing volition inactive request to springiness Google a chopped of their app income and purchases, but astatine the reduced rate. Google usually collects betwixt 15 and 30 percent of in-app purchases, overmuch similar Apple.
In a blog post, Spotify said that Google has taken a "bold measurement to assistance level the playing field," and that "fair and unfastened platforms" bring "frictionless user experiences."
Spotify has been publically advocating for level fairness and expanded outgo options for years. We judge that just and unfastened platforms alteration better, frictionless user experiences that besides empower developers to imagine, innovate, and thrive.
Spotify is rolling retired an archetypal trial implementation of idiosyncratic prime billing to users successful prime countries starting this week. Google contiguous besides announced a concern with Bumble, with Bumble adding enactment successful the coming months.
User Choice Billing from Google is an enactment successful 35 countries, including the United States, overmuch of Europe, Australia, Japan, and more, and it is simply a aviator programme that different developers are besides capable to join.
With User Choice Billing, Google has distinguished the Play Store from the App Store, arsenic Apple does not fto apps usage alternate billing astatine this time. There are 2 exceptions, however, including South Korea and the Netherlands. Regulators successful these countries person forced Apple to let dating apps to usage third-party outgo providers.
In the Netherlands, Apple collects a 27 percent commission alternatively of a 30 percent commission, and in South Korea, Apple collects a 26 percent commission. Both reduced commissions are akin to what Google has done for its User Choice Billing System. With Google adopting options for alternate billing and continued regulatory pressure, it is imaginable that Apple volition besides fold and grow the Dutch and South Korea processes to different countries and app types, but Apple is continuing to combat for in-app acquisition to stay the lone outgo method successful the App Store astatine the existent time.
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