Google, Porsche in talks over Google Apps access - Reuters

BERLIN, Jan 12 (Reuters) - Porsche (P911_p.DE) is considering afloat integrating Google bundle into its car cockpit, a root adjacent to the institution said connected Thursday, marking a displacement successful strategy for the recently listed carmaker.

The deal, which is lone being considered for the Porsche marque and not the Volkswagen Group much widely, would alteration Porsche customers entree to Google applications similar Google Maps and Google Assistant without needing to link the car to an Android phone.

Spokespeople for Porsche and Google were not instantly disposable for comment. A spokesperson for Volkswagen bundle portion Cariad declined to comment.

Porsche Chief Financial Officer Lutz Meschke said connected a league telephone last October that the institution was successful adjacent interaction with Google and Apple arsenic good arsenic Baidu (9888.HK), Tencent (0700.HK) and Alibaba (9988.HK) successful China pursuing the extremity of its practice with Volkswagen's Cariad portion connected bundle probe and development.

Porsche had antecedently been reluctant to usage Google bundle due to the fact that Google asked for excessively overmuch information to beryllium shared, according to Manager Magazin, which archetypal reported the talks.

Technology companies from Google to Apple and Amazon are successful a contention to power carmakers' dashboards arsenic bundle becomes an integral portion of car design.

Carmakers including General Motors, Renault, Nissan and Ford usage embedded Google exertion successful their vehicles via a Google Automotive Services (GAS) package, offering features similar Google Maps, Google Assistant and different applications.

But immoderate automakers are wary of allowing the tech giants unfettered entree to the information generated by connected cars, oregon to let them to displace the automakers' brands with their ain successful dashboard displays.

BMW (BMWG.DE), for example, was "definitely not taking the path" of integrating GAS into its cars, a spokesperson said connected Thursday: "It is important to the institution to support clasp of the lawsuit interface," they said.

Porsche, which overtook its erstwhile genitor arsenic Europe's astir invaluable carmaker aft listing connected the banal speech past September, reported earlier connected Thursday a 3% emergence successful deliveries successful 2022.

Reporting by Jan Schwartz, Victoria Waldersee, Rachel More, further reporting by Christina Amann, Editing by Miranda Murray and Elaine Hardcastle

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