Wednesday January 4, 2023 4:28 p.m. PST by

Google is continuing connected with its #GetTheMessage run attempting to person Apple to follow the RCS messaging protocol, this clip taking retired a ample New Year's-themed advertisement astatine Harmon Corner successful Las Vegas.

apple android rcs ad
The integer billboard urges Apple not to "drop the ball" connected fixing its "pixelated photos and videos."

Hey Apple, it's Android

the shot whitethorn person dropped connected 2022, but you don't person to driblet the shot connected fixing your pixelated photos and videos. Here's immoderate codification to get the shot rolling...

After the abbreviated message, the billboard scrolls done RCS code, ending with a plea to customers to "Help Apple #GetTheMessage," the hashtag that Google has been utilizing for the campaign.

Google launched the "Get the Message" propulsion backmost successful August with a afloat website highlighting the benefits of RCS, which see enactment for higher solution photos and videos, audio messages, and bigger record sizes, on with improved encryption, cross-platform emoji reactions, and much reliable radical chats crossed antithetic devices.

Google has been pestering Apple to follow RCS for well implicit a year done the website, pleas connected Twitter, billboards, and more, but Apple has made nary acknowledgement of Google's efforts. In fact, Apple CEO Tim Cook precocious said that RCS is not a priority. "I don't perceive our users asking that we enactment a batch of vigor successful connected that astatine this point," said Cook.

All large mobile carriers and manufacturers person implemented RCS support, including AT&T, Verizon, T-Mobile, Motorola, Nokia, OnePlus, Samsung, Sony, and others, with Apple remaining the lone holdout.

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