‘Gorilla Tag’ Reports $26M in Revenue, Over 700K Users Played on Christmas Day - Road to VR

Gorilla Tag is undoubtedly a hit. Its primate-centric locomotion benignant and infectious crippled of tag has vaulted it into the apical spot arsenic the most-rated crippled connected the Quest Store, surpassing adjacent the Meta-owned bushed crippled Beat Saber. Now, the indie squad down Quest’s astir fashionable crippled revealed they’ve generated implicit $26 cardinal with Gorilla Tag.

Speaking to VentureBeat, developer Another Axiom has reported that its gorilla-themed crippled has not lone brought it location large with $26 cardinal from in-app purchases, but it’s besides attracted a larger glut of players than antecedently reported.

Having initially launched on App Lab successful March 2021 and aboriginal released connected the authoritative Quest Store this past December, devs down the free-to-play crippled accidental it’s managed to scope a highest monthly progressive idiosyncratic number of 2.3 cardinal now. On Christmas, which is erstwhile Meta typically sees a large influx of users, implicit 760,000 users played Gorilla Tag.

It is free-to-play connected Quest—its biggest platform—although a paid Steam Early Access mentation is disposable arsenic good for PC VR headsets, costing $20, which comes on with an adjacent worth of its in-game currency, shiny rocks.

Therein lies Gorilla Tag’s monetization strategy, arsenic in-app purchases see a scope of cosmetic items specified arsenic hats, glasses, and seasonal items similar Santa beards and candy canes.

Developer Kerestell Smith told Road to VR last period that its main operator to get players successful the doorway (and spending cash) was via immoderate well-timed virality on TikTok, with the hashtag #gorillatag seeing 4.4 cardinal views to date.

Today, the crippled sits astatine implicit 52,000 reviews, ranking supra Beat Saber’s 46,000 reviews, making it the most-rated crippled connected the platform. At the clip of this writing, Gorilla Tag is the 4th best-rated escaped crippled connected Quest, sitting behind GYM CLASS – BASKETBALL VR, Innerworld, and First Steps for Quest 2.

Check retired the afloat rankings from this month, which we interruption down into champion and astir rated games for some paid and escaped titles connected Quest.