Gray rebrands its Spanish-language Atlanta station as 'Telemundo Georgia' - NewscastStudio

Atlanta’s Telemundo affiliate has rebranded nether the broader sanction of “Telemundo Georgia.”

Gray Television owns WKTB-CD and the determination comes aft its CBS-affiliated sister station formerly known arsenic WGCL changed telephone signs to WANF and rebranded arsenic “Atlanta News First.”

This besides progressive WANF moving onto a caller set successful October 2022, making its aged workplace disposable for WKTB and its “Noticias Telemundo Georgia” newscasts, which were formerly billed arsenic “Noticiero Telemundo Atlanta.”

The alteration happened successful November 2022, conscionable up of Telemundo’s sum of the 2022 FIFA World Cup, a cardinal lawsuit connected the network’s schedule.

WKTB uses elements of the Telemundo-version of “Look S,” the radical graphics bundle developed initially for NBC-owned stations successful 2021 — though the presumption is not owned by NBCUniversal oregon Telemundo.

The presumption is besides airing promos that halfway astir the thought of growth, alteration and improvement to showcase the caller name. 

The spot includes timelapse imagery of plants growing, buildings going up and a quality look morphing from kid to adulthood.

WKTB is licensed to Atlanta, but its provender is carried successful different Georgia markets, including Macon, Augusta, Albany, Columbus and Savannah. 

Gray yet plans connected mounting up operations successful different Atlanta communities that volition make archetypal contented complemented by WKTB’s operations. The institution acquired WKTB successful February 2022.

Previously, the presumption was known arsenic “Telemundo Atlanta.” It’s carried connected virtual Channel 47 successful the Atlanta area, 1 measurement supra WANF’s virtual Channel 46 (prior to the telephone motion change, WGCL branded arsenic “CBS 46”).