H&M, Snapchat team on new AR collection - just-style.com

Under the initiative, customers tin effort 3 AR Try-On Lenses via H&M’s mobile app connected iOS and Android, arsenic good arsenic globally connected Snapchat.

Co-designed by H&M and the Institute of Digital Fashion, the London-based integer atelier and deliberation tank, these AR Lenses item a partially integer postulation featuring 2 outfits and 1 accessory to effort on. The matching carnal postulation volition beryllium for merchantability online and successful prime stores starting 8 December. 

Last month, H&M announced the latest driblet successful its H&M Innovation Metaverse Design Story collection.

Five augmented world filters, accessible via the H&M app, implicit the Innovation Metaverse Design Story line-up. Designed successful concern with the Institute of Digital Fashion, an AR manner lens powered by Snap enables virtual try-on, seamlessly bringing the carnal and integer worlds unneurotic and empowering customers to explicit themselves some IRL and online.   

Augmented Reality (AR) is making waves successful the manner sector.

Earlier this year, US and Canadian Amazon customers were fixed the accidental to effort a brace of shoes connected – virtually – earlier they perpetrate to a acquisition arsenic portion of the e-tailer’s caller Virtual Try-On programme.

The Amazon Virtual Try-On for Shoes is an interactive mobile acquisition that allows customers to visualise however a brace of shoes volition look connected themselves from each space and to amended pass purchasing decisions, from the comfortableness of their location oregon connected the go.

Amazon said the determination is portion of its ngo to marque buying for manner online easier for customers.