H. Moser & Cie. Fuses Physical, Digital, and Virtual with Endeavour Centre Seconds Genesis - Barron's

“At Moser, we are convinced that combining the real, the digital, and the virtual worlds is the aboriginal of the user experience,” Moser said. “Our entity is to bring arsenic overmuch worth arsenic imaginable to the owners.” 

Limited to 50 pieces, the Endeavour Centre Seconds Genesis (CHF27,000, astir US$29,000) embodies the blending of tech and accepted realms with a 40mm sandblasted alloy lawsuit fitted with a 3D-printed titanium bezel and crown with a pixelated motif. The sapphire crystal is etched with a unsocial QR codification that provides entree to the integer and virtual aspects of the project. 

The dial underneath is made of Vantablack, a proprietary super-black coating, which is the darkest antheral made worldly that absorbs 99.96% of airy for heightened opposition and legibility of the QR code. The automatic HMC 200 caliber, fitted with a coagulated 18-karat golden oscillating value engraved with the H. Moser hallmark, is showcased done a sapphire lawsuit back.

Moser partnered with Aura Blockchain Consortium and Deloitte connected a dedicated app allowing ticker authentication done blockchain technology. Through Aura SaaS, customers tin entree implicit traceability and transparency done the product’s lifecycle from certification, warranty, insurance, and more. This authentication diagnostic volition yet filter done to each Moser watches via the brand’s warranty card. 

In addition, they created non-speculative NFTs successful the signifier of integer artworks, including a unsocial creator rendition of the ticker and a abbreviated “time capsule” video. “This video captures the existent commencement of the existent watch,” Meylan said. “It pictures the maestro watchmaker bringing the ticker to life, and it records the nonstop clip to the 2nd utilizing an atomic timepiece successful the atelier. For maine and galore of our collectors, it’s thing precise special.”

Community tokens that are stored successful the wallet see a cardinal walk providing entree to galore benefits, specified arsenic aboriginal entree to caller watches and peculiar products and accessories created for the community, arsenic good arsenic invitations to VIP events and unsocial experiences, specified arsenic participating successful plan and feedback sessions with Moser executives.  

On the metaverse side, Moser’s universe, designed arsenic a modern yet classical Swiss chalet, invites visitors to larn astir the past of the brand, research the mill and adjacent conscionable members of Moser’s squad successful an alternate dimension. 

The Endeavour Centre Seconds Genesis is the archetypal of a planned trio of watches expected to motorboat successful the coming years that volition beryllium exclusively offered to owners of the Genesis. Meylan expects those owners volition person the accidental to supply nonstop input connected those aboriginal designs. 

“For us, it seemed important to germinate with our times and to instrumentality a wide stance, playing an progressive relation successful defining the rules of this inactive little-known world, whilst remaining humble and asking the close questions,” Meylan said. “Entrepreneurship is successful our DNA and we strive to cultivate this doctrine by taking risks and exploring caller uncharted territories.”