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When the “world’s top collector car auction” rolled into Palm Beach past month, car aficionados knew they were successful for thing special. Located astatine the South Florida Fairgrounds, the 2023 Barrett-Jackson Palm Beach Auction took spot April 13 to 15th.
From Thursday done Saturday, guests enjoyed everything from outdoor exhibitor displays with authoritative merchandise to a show way featuring thrill rides and blistery laps. One of the astir luxurious ways to observe the auction successful benignant though was done the exclusive VIP Experience packages offered by On Location Events.
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From lavish gourmet nutrient and beverage offerings to premium seating, we had to find retired however the concern betwixt On Location Events and Barrett-Jackson came about.
“We were trying to find a matrimony betwixt our people assemblage and offering a VIP upscale acquisition that we could necktie successful locally astatine each location,” said Kevin Harrington, vice president, user communications of Endeavor, which owns On Location Events. “The Barrett-Jackson portion is new. They became a portion of the Endeavor household past year. On Location has been astir since 2015.”
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While champion known for hosting VIP Experiences astatine the Super Bowl, they person precocious expanded their roster of clients.
“The biggest conception was that we were lone to the NFL with Super Bowl events,” Harrington said. “Once Endeavor came in, the On Location experiences grew to not conscionable NFL-specific events. Now, we big experiences astatine Fashion Week, the US Open successful June, the UFC Fight Week successful July successful Vegas, March Madness and the Indy 500, to sanction a few. We are besides doing immoderate things overseas with The Ryder Cup. It has been a batch of amusive to beryllium capable to connection a one-of-a-kind curated acquisition for fans attending these events.”
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Christina Albee, vice president of distinctive events for On Location, believes it’s their modular of excellence that sets them apart.
“If you are hosting a large event, we guarantee consumers person an amazing, elevated acquisition astatine that event,” she said. “From acquisition to memory, we privation to beryllium definite they person an fantabulous journey. We don’t conscionable merchantability tickets; we privation it to beryllium a memorable experience.”
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Albee said the feedback they person received has been thing abbreviated of astonishing reviews.
“People who be Barrett Jackson emotion cars, truthful we had a ‘Ride Across the Block’ accidental wherever you get to beryllium successful the car portion it goes connected signifier for auction,” she said. “That was a caller constituent we brought to the bundle successful Palm Beach. We wanted to enrich the impermanent experience. Some radical travel for a circumstantial car, and determination is simply a batch of bidding going on. It’s breathtaking to be 1 of these shows. It truly is simply a thrill ride.”
Keep an oculus retired for their upcoming Las Vegas amusement being held June 22-24, and New Orleans September 28-30.