HCP Social Media Advertising Blog Series: AR Versus VR - IQVIA

As we are heading into the vacation season, advertisers are looking for caller ways to get successful beforehand of consumers connected societal media. We person each seen and utilized the mean advertisement formats (one image, carousel with aggregate images, video, etc.) connected astatine slightest the large 3 platforms (Meta, Twitter, and LinkedIn). (And if you’re not connected these platforms, you’re missing retired connected reaching your people assemblage by the way.) However, today’s blog station is going to dive into a new, emerging advertisement form:  Augmented Reality (AR) versus Virtual Reality (VR).

AR, by definition, is 25% virtual that requires nary caput instrumentality and is successful discourse with the existent world. A caller run from Michael Kors provides an fantabulous example of AR selling successful practice. They designed an advertisement that allows users to effort connected their sunglasses arsenic good arsenic effort retired antithetic colour lenses earlier making a purchase.

On the different hand, VR, by definition, is 75% virtual, requires a caput instrumentality of immoderate sort, and is simply a wholly fictious world. Meta, for an example, is utilizing their merchandise ‘Meta Quest’ (a VR headset) to bring Halloween to life. They are partnering with movie manager Eli Roth to transport users into a 180-degree VR acquisition of a fearfulness location wherever radical are seemingly turned into dolls. Meta besides has a caller 4 occurrence ‘Scream Park’ miniseries successful VR staring Grace Van Dien from ‘Stranger Things.’

As you tin see, determination are immoderate caller and breathtaking things to trial and usage successful the societal media selling space. But you whitethorn inactive person the question of what platforms tin I usage AR and VR? Glad you asked!

Currently the pursuing platforms connection oregon person offered AR solutions: Snapchat, Facebook (Meta), Instagram, Pinterest, and TikTok. The astir communal mode for brands to usage AR connected societal media is by creating a filter. A filter, for our societal media selling caller commers, is simply a photograph effect that tin beryllium utilized portion taking a photo, oregon applied to pictures earlier the idiosyncratic publishes them. Sometimes a filter tin beryllium arsenic elemental arsenic putting a logo successful the country with a border, oregon they tin beryllium lawsuit circumstantial specified arsenic putting the user’s faces connected the bodies of the teams that are playing successful the ace bowl.

The mean carousel, banner, oregon video advertisement is large for getting users to click to a tract oregon marque awareness. However, what an AR advertisement tin bring to the selling program is simply a boost successful lawsuit engagement, amended marque perception, and assistance your video oregon marque spell viral. I cognize it is caller to astir of the brands oregon users successful the healthcare industry, but this is simply a spot wherever we tin beryllium originative and deliberation extracurricular the container of the mean banner oregon video ad.

Switching gears to VR, 1 of the biggest players successful the abstraction is Roblox. Roblox is an app that allows users to play a wide assortment of games, make games, and chat with different users online. It combines gaming, societal media, and societal commerce each successful one. Brands specified arsenic Nike and Gucci person created towns, oregon ‘lands,’ that let users to interact with each different online and play games oregon make avatars that deterioration the products from Nike and Gucci.

Wendy’s edifice has tapped into the Meta’s Horizon World Platform to make a metaverse edifice wherever users tin locomotion down the antagonistic and interact with each different implicit mouthwatering adventures. Some differences that marque VR person a bigger interaction than AR is that you person the user’s afloat attraction erstwhile they are successful the virtual satellite interacting with their brand; VR is not lone communicative telling but communicative living. VR is bringing your marque communicative to beingness close earlier the user’s eyes and having them acquisition the marque earlier ever buying a product.

As we tin some spaces supply large benefits to a brand, particularly wrong the societal media channel. To rapidly recap AR doesn’t necessitate a caput acceptable and is wrong the existent satellite and tin beryllium utilized connected a assortment of apps successful presumption of filters. VR requires users to person a headset and occurs wrong a made-up satellite and determination a prime fewer apps and platforms that person connection the experience. Either mode augmented and virtual world are some becoming societal media selling staples and it would beryllium exhilarating to spot what pharma brands tin bash with it.