Hip hop artist Flo Rida awarded $82.6M in lawsuit against Celsius energy drinks - Fox Business

Hip hop creator Flo Rida, whose existent sanction is Tramar Dillard, was awarded $82.6 cardinal by a southbound Florida assemblage connected Wednesday aft helium won a suit against Celsius vigor drinks.

Dillard and his accumulation company, Strong Arm Productions, sued Boca Raton-based Celsius Holdings Inc. successful Broward County tribunal successful May 2021 aft claiming the institution breached a declaration with him and past tried to fell money.

The rapper and singer said the institution did not travel done with conditions stated successful an endorsement deal.

"Basically, I helped commencement this company, and each we was looking for was immoderate trustworthy radical who acted arsenic if they were family," Dillard told The Associated Press. "And past erstwhile it comes down to the occurrence of today, they conscionable forgot astir me."

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Rapper Tramar Dillard, known arsenic Flo Rida, appears successful a Broward County courtroom Tuesday, Jan. 10, 2023, successful Fort Lauderdale, Fla. He was awarded $82.6 cardinal connected Wednesday, Jan. 18, aft a South Florida assemblage recovered that the makers of Celsius vigor dr ( Joe Cavaretta/South Florida Sun-Sentinel via AP, Pool)

The civilian ailment showed that Dillard was a marque ambassador for Celsius from 2014 to 2018. During those years, helium played an "instrumental role" successful launching a caller epoch for the "company's marque development, maturation and expansion," resulting successful vulnerability to millions astir the world, the AP reported.

Dillard and his attorneys argued that the concern paved the mode for Celsius to turn its merchandise portfolio, including a pulverization merchandise and a caller enactment called Celsius Heat successful conjunction with Flo Rida's partnership.

The institution has consistently sold and collected revenues for its pulverization signifier products since then.

Lawyers for Celsius argued successful tribunal and successful erstwhile filings that the institution reached its top occurrence aft Dillard's endorsement woody ended, adding that "other concern decisions" led to accrued sales and banal value.

Celsius tin inactive entreaty the verdict.

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Attorney John J. Uustal holds a tin of Celsius powdered portion that was portion of an endorsement woody betwixt Flo Rida and the institution astatine the Broward County Courthouse, Tuesday, Jan 17, 2023, successful Fort Lauderdale, Fla. (Joe Cavaretta/South Florida Sun-Sentinel via AP)

Attorney John Uustal said Dillard wanted the 1% ownership helium was promised and would beryllium consenting to accept the stock successful spot of the wealth awarded by the jury.

Uustal said Dillard loved the products and referred to the four-year concern arsenic "very successful."

"There were immoderate benchmarks. He was expected to get banal erstwhile definite things happened. And determination became a quality astir whether those benchmarks had been reached," Uustal said. "So that’s what this was about."

Dillard said helium would similar to determination connected from the ineligible conflict and enactment with the institution again successful the future. He said helium inactive drinks Celsius products and adjacent owns banal successful the company.

FILE - Singer Flo Rida performs astatine halftime during of an NFL shot crippled betwixt the New York Jets and the Denver Broncos, Sunday, Sept. 26, 2021, successful Denver. (AP Photo/Jack Dempsey)

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"I’m inactive a proprietor successful the company," Dillard told the AP. "And erstwhile you fundamentally planted the effect for thing that is successful, you can’t assistance but person unconditional love."

The Associated Press contributed to this report.