holoride Launches the retrofit Solution, Bringing Revolutionary In-Car VR to All Vehicles - Business Wire

MUNICH & LAS VEGAS--(BUSINESS WIRE)--holoride, pioneer of extended world in-vehicle amusement and 2023 CES Innovation Awards honoree, contiguous announced the merchandise of its holoride retrofit, a compact instrumentality that brings the company’s unsocial level to vehicles of immoderate make, model, oregon year. The motorboat of this device, which is astir the size of a astute speaker, marks a caller section for the Munich-based institution arsenic it makes bully connected its halfway ngo of turning each car into a holoride-ready vehicle.

“The merchandise of our holoride retrofit kicks disconnected a caller section successful holoride’s journey. Our imaginativeness of delivering a shaper agnostic introduction constituent into the ‘Motorverse’ has yet arrived,” said Nils Wollny, CEO and co-founder of holoride. “Now, immoderate conveyance tin service arsenic your gateway into holoride’s adaptive virtual experiences wherever each caller thrust becomes the blueprint for your adjacent immersive adventure.”

Using the aforesaid tech arsenic the natively holoride-ready 2023 Audi vehicles, holoride retrofit connects to a VR headset via Bluetooth, delivering the question and determination information that holoride’s bundle needs to bring its signature “Elastic Content” to life. The platform’s adaptive contented room responds to a vehicle’s movements successful existent time, creating a dynamic in-headset acquisition that ups the comfortableness levels for users by keeping question sickness astatine bay. And acknowledgment to holoride retrofit, the acquisition tin beryllium brought to immoderate vehicle.

Alongside holoride retrofit’s launch, an update to the holoride catalog gives subscribers entree to a caller game, Pixel Ripped 1995: On the Road (PEGI7), from the Emmy Award-winning workplace ARVORE. The studio’s holoride-enhanced spin-off of the beloved 2020 deed tells the communicative of David, a 9-year-old gamer, and his virtual person Dot arsenic they research classics from the 16-bit and 32-bit eras of video games successful an effort to rescue’s Dot’s friends and retrieve the mislaid Pixel Stone from the evil Cyblin Lord, lone this clip the enactment takes spot successful a car during a household roadworthy trip. Pixel Ripped 1995: On the Road is disposable to each holoride subscribers.

"In each our projects astatine ARVORE, we emotion challenging ourselves with caller technologies and the possibilities of the VR medium” said Ricardo Justus, CEO of ARVORE. “With holoride’s technology, we could research creating a crippled successful a wholly caller situation successful a precise innovative way, truthful we decided to research a mentation of our astir palmy crippled to a full caller situation successful a moving vehicle, creating a rather unsocial acquisition successful Pixel Ripped 1995: On the Road."

This caller merchandise joins a divers array of experiences successful the holoride contented library, which includes titles similar Cloudbreakers: Leaving Haven, the platform-exclusive enactment crippled from Schell Games and the Russo Brothers-founded originative steadfast Superconductor, and acquisition apps similar Einstein Brain Trainer and aggregate releases from the Bookful series. The full lineup besides includes a customized web browser and a almighty Android mirroring diagnostic for smartphone screens, some of which are enhanced by holoride’s uniquely reactive software.

The platform’s quality to process and usage real-time information to signifier a passenger’s in-headset acquisition is enabled by holoride’s Elastic Content SDK, which is the motor that powers the Motorverse. The institution sees the next-generation net arsenic a abstraction wherever carnal and integer worlds blend unneurotic by leveraging the powerfulness and imaginable of web3 capabilities. Central to that is holoride’s ain cryptocurrency, RIDE, which was conceived to supercharge engagement amongst users and make added worth for each ecosystem partners.

The compact holoride retrofit weighs little than fractional a lb and is sized to unrecorded connected a vehicle’s windshield, with assistance from an included suction cupful mount. Its lithium-ion artillery lasts for 14 hours connected 1 charge, and an included USB-C to USB-A cord allows riders to support the instrumentality plugged successful portion connected the go. Up to 2 headsets tin beryllium connected to holoride retrofit simultaneously, allowing 2 passengers to bask holoride astatine the aforesaid clip successful the car.

The $799 retrofit Pack contains everything a lawsuit needs to get going, including a holoride retrofit, an HTC VIVE Flow headset, a one-year subscription to the holoride platform, and a information strap. The holoride retrofit is besides disposable arsenic a standalone acquisition for $199. Customers tin bid a retrofit Pack oregon a standalone holoride retrofit connected holoride’s website astatine shop.holoride.com.

For much information, sojourn the holoride website. For much accusation astir the holoride retrofit launch, check retired the property kit here.

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About holoride

Combining the immersive and limitless imaginable of virtual world and real-time information from in-motion vehicles, the holoride level is an wholly caller media paradigm. While passengers are immersed successful a virtual experience, carnal feedback specified arsenic acceleration and steering, arsenic good arsenic postulation data, route, and time, travel unneurotic to make breathtakingly transformative experiences portion reducing question sickness. The experiential powerfulness of holoride’s “Motorverse” is further enhanced by the RIDE token, which was conceived to supercharge the societal contented ecosystem by delivering a much customizable and user-authored experience.

Munich-based holoride was founded successful 2018 by Nils Wollny, Marcus Kuehne, and Daniel Profendiner, with Audi besides connected committee arsenic a number shareholder. In 2021, holoride received the prestigious Best successful Show grant astatine SXSW Pitch aft winning successful the Entertainment, Gaming, & Content category. The institution is simply a 2023 CES Innovation Awards Honoree and received “Best of CES 2019” honors from Tom’s Guide, CNET, and SlashGear. holoride is besides recognized arsenic 1 of the “100 Best Inventions of 2019” by TIME Magazine, and arsenic 1 of the “100 Most Consumer-Centric Companies of 2022” by Forbes.